Fresh Samantha ripe to be picked for fruit juice safety program

Article Abstract:

Fresh Samantha of Saco, ME, a manufacturer of premium and all-natural vegetable and fruit juices, places emphasis not only on offering consumers healthy beverages, but on ensuring the safety of its products as well. Fresh Samantha is a participant in the pilot Hazard Analysis Critical Control program of the Food and Drug Administration. The Hazard Analysis Critical Control initiative is aimed at supplying the data needed for the creation of a regulatory system that will ensure product safety during the manufacturing process for food products.

Comment:

Places emphasis not only on offering consumers healthy beverages, but on ensuring the safety of its products as well

Product standards, safety, & recalls, Fruit Drinks (Noncarbonated), Fresh Samantha

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The underworld queen and the story of Oop!

Article Abstract:

The new carbonated Oop! Juice soda product is positioned as a fizz-and-fun soda product with excellent product quality, with tie-in products and prizes offered to consumers to emphasize the line's interaction, creativity and fun image. The Oop! Juice product, which was introduced in April 1997, comes in 18 flavors and is promoted using the catchy "not a speck of juice in it" slogan. The Oop! Juice product is a spinoff from the contemporary Oop! gift gallery, with the beverage's name taken from the retail company's name.

Comment:

New carbonated Oop! Juice soda product is positioned as a fizz-and-fun soda product with excellent product quality

Marketing procedures, Bottled Soft Drinks, Promotion, Slogan, Soft drinks, Oop! Juice

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China Green tea comes to Cincinnati as Tradewinds gust to new products

Article Abstract:

Cincinnati, OH-based Schoenling Brewing Co. has launched a new Tradewinds line of China Green Tea with Honey beverage touted as being kettle-brewed. The newest tea addition was prompted by more than $20 million in green tea sales in the US just in 1997, an excellent indicator of the current popularity of the category. Paul Abrams of Schoenling Brewing said the company is following the trends being presented by the market, but is producing better and genuine products with real tea and real varietal juices.

Comment:

Launches a new Tradewinds line of China Green Tea with Honey beverage touted as being kettle-brewed

Product introduction, Other Noncarbonated Fruit Drinks, Schoenling Brewing Co., Tradewinds China Green Tea

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