Marketer: Terry Wheatley
Article Abstract:
Terry Wheatley, the senior vice president of marketing at Trinchero Family Estates, which is the 10th largest wine company and the owner of Sutter Home, one of the country's best selling brands has helped to create innovative programs that make a personal connection with consumers around the country. Her "Sutter Home for Hope Campaign" project has contributed $2 million to encourage early detection of breast cancer and to support organizations that provide research and treatment.
Publication Name: The Wine Spectator
Subject: Food and beverage industries
ISSN: 0193-497X
Year: 2004
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Out of Africa
Article Abstract:
Starbucks stores in the U.S. will launch a new coffee blend in September 2007, the African Ubora, created with the help of Chef Marcus Samuelsson, who's book "Discovery of a Continent: Foods, Flavors and Inspirations from Africa" explores his African roots.
Publication Name: The Wine Spectator
Subject: Food and beverage industries
ISSN: 0193-497X
Year: 2007
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Christophe Perrot-Minot: a rising star shines brightly in 2002
Article Abstract:
The innovations made in Henri Perrot-Minot's vineyards in the year 2002 are presented. Fortunately, he is equipped with air-conditioning in his two winery rooms and temperature-controlled fermentation tanks.
Publication Name: The Wine Spectator
Subject: Food and beverage industries
ISSN: 0193-497X
Year: 2004
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