Message content of alcohol moderation TV commercials: impact of corporate versus nonprofit sponsorship
Article Abstract:
This content analysis examines a sample of 203 alcohol-related North American TV commercials dealing with alcohol moderation and driving under the influence (DUI), in order to determine whether the type of ad sponsor has an impact on the message content. Corporate sponsors, such as breweries and distilleries, are compared to nonprofit sponsors such as governments and nonprofit organizations. Findings show that ads from corporate sponsors are less likely to make mention of threats or negative consequences, and are also less likely to fear arousal.
Publication Name: Health Marketing Quarterly
Subject: Health care industry
ISSN: 0735-9683
Year: 1999
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Implementation and evaluation of stroke clinical pathways and the impact on cost of stroke care
Article Abstract:
A collaborative stroke care program at St. Luke's Hospital in Kansas City, MO, appears to have long-term benefits for patients and staff. The success of the program is measured by evaluating patient discharge outcomes, patient clinical outcomes, variation reports, patient satisfaction and fiscal concerns. System and clinical changes have enhanced the care of stroke patients and financial costs appear to be reduced by at least 11%.
Publication Name: Journal of Cardiovascular Nursing
Subject: Health care industry
ISSN: 0889-4655
Year: 1998
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Diabetic Foot Infections: Evaluation and Management
Article Abstract:
Foot infections are associated frequently with a mal perforans ulceration. They are a major cause of patients with diabetes. The infection is not usually the cause of an ulceration, the most characteristic of diabetic foot lesions, but is a significant determinant of outcome. These ulcers may become infected because of prolonged exposure to the environment or excessive weight-bearing.
Publication Name: Advances in Wound Care: The Journal for Prevention and Healing
Subject: Health care industry
ISSN: 1076-2191
Year: 1998
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