A predictive model for the marketing of home economics
Article Abstract:
A study by the researchers of the Central Missouri state university used logistic regression and a forced-choice questionnaire on 547 students enrolled in an introductory home economics course to study the influence of college major selection information, media marketing strategies, and the respondents personal demographics on their choice of home economics as the major course for higher education. Friends, posters, and displays were the positive influences, and family, radio advertisements and non-home economics high school teachers were some of the negative influences.
Publication Name: Home Economics Research Journal
Subject: Home and garden
ISSN: 0046-7774
Year: 1993
User Contributions:
Comment about this article or add new information about this topic:
Thesis and dissertations completed in Home Economics: 1991
Article Abstract:
A list of the dissertations and theses in Home Economics, submitted in 1991, is presented. An analysis of the 732 titles indicates that the highest number of studies were conducted in topics related to nutrition, family relations, child development and food science. Of the 59 colleges and universities that reported titles of post-graduate research, the maximum number of studies were conducted in the Cornell University followed by the Virginia Polytechnic Institute and State University.
Publication Name: Home Economics Research Journal
Subject: Home and garden
ISSN: 0046-7774
Year: 1992
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Developing families' human capital. The extension/research link: current issues and future directions for Home Economics
- Abstracts: The home-television environment: implications for families. Valuing families. Single-child families: a dual-career option
- Abstracts: Human values: issues for home economics. Home economics education in Saudi Arabia. Freshman orientation and home economics
- Abstracts: 1992 distinguished service award recipients. Business home economist of the year award. Teacher of the year award
- Abstracts: Southern sideboards. Good News: Five-Ingredient Southern recipes