Licensors begin targeting to specific hswrs mkts

Article Abstract:

Licensing consultants are advising housewares manufacturers that markets other than children's should be addressed. For example, the Cathy comic strip character is used for products directed toward the young woman, usually a big spender. Peanuts characters and Garfield have wide appeal. A good product combined with a popular licensed character can be a great success.

Author: Adair, Jeff
Publisher: Questex Media Group, Inc.
Publication Name: Housewares
Subject: Home furnishings industry
ISSN: 0162-8836
Year: 1983

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MGM-UA hopes classics reap licensing $

Article Abstract:

MGM-UA is expecting to expand its licensing activities into the housewares market. Popular film characters such as The Pink Panther and James Bond can be a tremendous advantage in promoting new products because of wide recognition. Manufacturers are given artistic support, and a guarantee of no competition.

Author: Adair, Jeff
Publisher: Questex Media Group, Inc.
Publication Name: Housewares
Subject: Home furnishings industry
ISSN: 0162-8836
Year: 1983
Pottery and Related Products, MGM-UA Home Entertainment Group Inc.

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Hswrs. licensing: virgin mkt. growing

Article Abstract:

Using popular characters to market housewares is good for business, licensers say. Sales of licensed character items have risen dramatically in the past few years, and there is great potential in the housewares industry. Items identified with famous cartoon or film characters are popular impulse purchases.

Author: Adair, Jeff
Publisher: Questex Media Group, Inc.
Publication Name: Housewares
Subject: Home furnishings industry
ISSN: 0162-8836
Year: 1983
Misc. homefurnishings stores, Homefurnishings, Usage

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Subjects list: Marketing, Licensing agreements, Home furnishings, Trademark licensing, Trademark licenses
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