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Insurance

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Indemnity's last stand: indemnity insurers are staying alive by playing to niche markets, repositioning themselves and swiping from the playbook of managed care providers

Article Abstract:

Indemnity insurers are attempting to wrest market share in a health care market largely dominated by managed care providers by adopting the tactics of their competitors while maintaining a fee-for-service relationship with their clienteles. As an increasing number of indemnity insurers fall by the wayside, industry survivors are looking to find market niches for their services, particularly in rural American towns and counties as well as in cities where their parent companies enjoy a strong market presence in other insurance areas.

Direct Health and Medical Insurance Carriers, Hospital and medical service plans, Medical Care Insurance, Market share, Health insurance

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Matching distribution systems to markets spells success

Article Abstract:

Effective utilization of distribution systems in the key to developing sustainable competitive advantage in the insurance industry. Insurers should use a customer-oriented, market-driven approach to match distribution channels to targeted customer segments. Marketing expertise, suitable performance measures and information management technology are key elements in the development of effective insurance distribution systems.

Methods, Target marketing

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Update delivery to gain direct marketing success

Article Abstract:

Direct marketing of insurance via computers is a growing trend in the insurance industry. System design is critical to the success of direct marketing operations. Computer systems should be able to provide complete information at the point of sale in a usable format. Direct marketing systems should be designed to take advantage of Internet technology.

Electronic computers, Electronic Computer Manufacturing, Telegraph & other communications, Specialized Telecom Services, Wired Telecommunications Carriers, Marketing Computer Systems, Management, Usage, Internet, Internet services, Column, Direct marketing, Computer applications

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