Abstracts » Insurance

Opportunities exist for U.S. insurers in EU insurance market

Article Abstract:

US insurance firms are attracted to European Union (EU) countries, and many are setting up subsidiaries in different member states to cover this international market. After approval from its home EU state, a company can sell any of its approved products throughout EU countries without any further licensing or authorization. Any US country that wants to do business in the EU should carefully consider what state is to be its home state.

European Union

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Senior market offers growing opportunities

Article Abstract:

The aging baby boom generation will create new opportunities to sell a larger number of senior market insurance products. By 2010, there will be an estimated 96 million people in the US aged 50 and over. Insurance agents must understand the specific needs of different segments within this group in order to target specific products. Demographic aspects of seniors offer insights into which products are appropriate for different groups.

Demographic aspects, Baby boom generation, Aged consumers, Elderly consumers

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Growth in direct marketing may yield future profits

Article Abstract:

The insurance industry around the world has changed in the 1990s, due to such factors as deregulation, privatization and direct marketing. Direct insurers have been helped by deregulation, which has enabled firms to sell policies without middlemen or agents involved. Such insurers reach their target customers through advertisements. Profits for direct insurers are tied to the contract volume and contract duration.

Management, Direct marketing

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