Reply to Sparks's critique
Article Abstract:
Glenn G. Sparks criticized a study which found that mass media research is best classified as prescientific. He argued that the study used criteria that are 'arbitrary and overly narrow' and that one of the criteria does not adhere to scientific standards. Although the authors of the aforementioned study agree to certain parts of Sparks' arguments, his criticism still requires further clarification to find out whether or not the authors' practice does not actually conform to scientific standards.
Publication Name: Communication Theory
Subject: Languages and linguistics
ISSN: 1050-3293
Year: 1995
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Comments concerning the claim that mass media research is "prescientific": a response to Potter, Cooper, and Dupagne
Article Abstract:
Potter, Cooper and Dupagne (1993) concluded in a study that most of mass media research in mainstream journals are based on social science paradigms. However, their analysis is undermined by two weaknesses. They used an arbitrary and excessively narrow set of criteria in ascertaining whether or not it is appropriate to label mass media research as scientific. Moreover, their use of one of the two criteria does not comply with the standards adhered to in the scientific community.
Publication Name: Communication Theory
Subject: Languages and linguistics
ISSN: 1050-3293
Year: 1995
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A final reply to Potter, Cooper, and Dupagne
Article Abstract:
Potter, Cooper and Dupagne responded to an article critizing their paper that concludes that mass media research is prescientific. In reacting to allegations that the criteria they used are arbitrary and excessively narrow, Potter and his cohorts only lent credence to the criticism levelled at them. Based on this article, it can also be inferred that Potter and his partners have an incorrect position regarding the use of inferential statistics.
Publication Name: Communication Theory
Subject: Languages and linguistics
ISSN: 1050-3293
Year: 1995
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