What's wrong with "deceptive" advertising?
Article Abstract:
The adoption of deceptive advertising strategies does not pose serious moral implications on firms, as it creates negligible harm on consumers or competitors. Furnishing consumers with misleading information does not necessarily mean that they would buy the product. In the same manner, achieving gains through misleading advertisement does not translate to a loss to industry competitors. However, the practice of deceptive advertising must be discouraged since it creates adverse moral implications to the society, as a whole.
Publication Name: Journal of Business Ethics
Subject: Law
ISSN: 0167-4544
Year: 1999
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Pharmaceutical advertisements: how they deceive patients
Article Abstract:
Advertising pharmaceutical products is one of the most crucial kinds in advertising since it directly affects the consumer's health. It is important then for pharmaceutical advertisers to take extra care in devising advertising strategies. This concern has brought researchers to examine various reasons in advertising pharmaceutical products including possible problems that may arise from how they were promoted. Several unethical aspects of promoting pharmaceutical products were also discussed.
Publication Name: Journal of Business Ethics
Subject: Law
ISSN: 0167-4544
Year: 1999
User Contributions:
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