Abstracts » Mass communications

A passion for promos

Article Abstract:

Advertising agencies that are intended to increase the market share of branded products, through the marketing and promotions in broadcasting industry should try to improve the quality of the content as well as come out with innovative creations in their advertising material to grab the attention of the audience.

Radio, TV, publisher representatives, TV Advertising, Media Representatives, Methods, Television advertising

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E&P parts from US owner IPG

Article Abstract:

English and Pockett has broken away from its IPG parent firm in the U.S. English and Pockett said that it split itself off due to problems in working with such a large firm as IPG during an economic downturn.

United States, Parent-to-subsidiary activities, Subsidiary-to-parent activities, Interpublic Group of Companies Inc., IPG, Subsidiaries, divisions and units, English & Pockett Ltd.

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It's all in the post

Article Abstract:

This year several post-production houses have been bought by management that used to run them due to low profits and very little investment in technology.

Strategy & planning, Acquisitions & mergers, Motion picture & video production, Planning, Mergers, acquisitions and divestments, Company acquisition/merger, Management buyouts, Television production companies, Company business planning

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