Counting the reasons viewers shun Games
Article Abstract:
Ratings of National Broadcasting Company Inc's (NBC) slightly delayed broadcast of events at the 2000 Olympic Games in Sydney, Australia, have been lower than expected mainly because most fans do not want to watch games that they already know the results of. Fans are able to immediately learn of the outcome of the events through the Internet, cable TV and radio. As a result of the low ratings, NBC had to increase the number of commercials from 18 to 20 an hour to satisfy its advertisers.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2000
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And the winner of 'Survivor' is ... CBS
Article Abstract:
The popularity of the hit TV series Survivor has enabled CBS to demand as much as $600,000 for 30 seconds during the show's finale, an increase of $100,000 from when the show first started to be shown in May. The show has benefitted CBS in many ways. It has reduced average viewer age from 53 to 48.3 years, placed several advertisers' products in the show, has fueled other shows and attracted new advertisers at higher rates.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2000
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Cable business provides nice bonus
Article Abstract:
The National Brodacsting Company Inc (NBC) has already earned $900 million in gross advertising sales revenue after it bag the rights to televise the 2000 Olympics in Sydney, Australia. In addition, NBC is expected to collect hundreds of millions of dollars in cable subscriber fee by using the Games as leverage to secure new long-term deals with cable operators for its two cable networks, CNBC and MSNBC.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2000
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