Detroit gears up on its German
Article Abstract:
US carmakers are working to enhance their knowledge of German culture as they realize increasing deals with German counterparts. DaimlerChrysler is one good example of a partnership with Detroit, MI, automakers, which are familiarizing themselves with the German culture to help understand their foreign colleagues. General Motors and Ford are also exerting efforts to improve work relationships with Germans, considering that their top executives are based in Germany, where they run their companies' European operations.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
Balancing '99 auto bargains
Article Abstract:
Automakers have devised several strategies to cope up with the challenge to produce vehicles that cost less but perform better and faster. Aside from adopting manufacturing procedures that eases production and reduces product development cost, they have also implemented marketing schemes aimed at targeting specific markets and clients. Moreover, automakers have also imbibed the value of being first in new segments in order to compete better in today's auto industry.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Woodbridge says payment on Bay receipts tendered. Maple Leaf Foods buying Manitoba hog operation. CanWest raises Alliance Atlantis stake
- Abstracts: ABC locks out workers on big day. Fall season brings more ad time to TV. ABC locks out striking employees
- Abstracts: Toyota resists push to recall 3.5 million vehicles. Listeria testing set for hogt dogs, cold cuts. Volvo recalls V70 wagons after tailpipe burned boy