J-Cloth aims to polish brand
Article Abstract:
Associated Brands, which acquired J-Cloth, a Canadian invention, from Johnson & Johnson in 1996, is about to launch a marketing offensive designed to recapture J-Cloth's past glory. The campaign includes J-Cloth's First TV and print ads in years; a return to the original sixties-style hexagonal box and a new "Heavy Duty" J-Cloth aimed at male users. There is going to be a J-Cloth Web site where visitors can exchange tips. The campaign is also trying to win contracts to supply J-Cloths to fast-food chains, which need a steady supply of rags to wipe up crumbs and spills. Even, to reach consumers, it hopes to secure shelf space for the product at hardware stores.
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 2000
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Molson uncaps new ad campaign
Article Abstract:
Molson Breweries of Canada Ltd will launch a new ad campaign on Apr 5, 1999. The ads, which will be broadcasted nationally on TV, will no longer feature the famous tag line "I am Canadian," and the controversial typing monkeys it used in recent ads. Instead, the ads will feature young people having fun on patios and will have a theme that will dwell on patriotism. Molson Breweries' new ad campaign was developed by Encore Encore Strategic Marketing Ltd.
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 1999
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A rude surprise: Firm listed in Berlin
Article Abstract:
Hundreds of Canadian, U.S. and other companies, mostly small firms trading in the market have suddenly found their shares listed on the Berlin-Bremen Stock Exchange (BBSE) without their knowledge and consent. Many believe that the unauthorized listing coincided with a sharp drop in the value of their shares.
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 2004
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