Net competitors take their sales pitch off line
Article Abstract:
Internet companies, mostly retailers, are turning to traditional media, such as print, radio and television, to attract conventional marketers into the Internet. Maria LaTour Kadison, a senior analyst at Forrester Research, said that television advertisements for Internet-based retailers will increase as the Christmas season approaches. Evidence of the increasing traditional media activity of Internet-based companies include the purchase by job-posting competitors The Monster Board and hotjobs.com of advertisement time during the SuperBowl. Another Internet retailer advertising through traditional media is the on-line unit of Barnes & Noble, which will have a major television advertising campaign in 16 markets.
Comment:
Internet cos are turning to traditional media, such as print, radio and TV, to attract conventional marketers into the Internet
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 1998
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First Prozac TV ads air on cable
Article Abstract:
Eli Lilly released commercials on cable TV about depression without having to indicate the medication Prozac by name. The pharmaceutical firm instead convinced consumers into calling a toll-free number so they could be advised about the ailment and the prescription medicine for it. Ad agency Leo Burnett created the advertisement, whose voiceovers urged that treatment could be provided by doctors. Andrew Hotchkiss, Eli Lilly group brand manager, said it will be to the advantage of the drug firm if more people were to seek treatment.
Comment:
Releases commercials on cable TV about depression without having to indicate the medication Prozac by name
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 1998
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Pfizer seeks Viagra revival with TV ads
Article Abstract:
Pfizer is about to release a TV commercial to boost the sagging sales of its impotence pill, Viagra. The demand for the miracle pill has declined after it was reported that 69 people died from taking Viagra. According to Pfizer spokesman Andy MacCormick, the company has already submitted several commercials to the Food and Drug Administration (FDA) and to network and cable TV outlets for review. Pfizer is expected to signal the release of the 60-second commercial once it receives clearance from the FDA.
Comment:
Is about to release a TV commercial to boost the sagging sales of its impotence pill, Viagra
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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