'Whassup?!' Next for wacky beer ads?

Article Abstract:

Anheuser-Busch Cos Inc (A-B) plans to launch a number of parody advertisements in summer 2001 as beer sales in the US rebound after years of flat growth. According to Bob Lachky, A-B's VP of brand management, the advertisements will have a 'Whassup?!-meets-The Sopranos theme called 'Jersey Guys.' In mid-July, the company will introduce at least two new 'Jersey Guys' commercials. The spots mark A-B's latest effort to broaden the 'Whassup?!' idea. And for the first time, A-B will expand its 'Real American Heroes' radio campaign to television.

United States, Beer & Other Malt Beverages, Breweries, Malt beverages, Advertising, Campaign Launched, Anheuser-Busch Companies Inc., BUD

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Whassup at Cannes? Ads that work

Article Abstract:

Judges at the International Advertising Festival are giving the top awards to advertisements that are both creative and effective with consumers. The ad industry usually provides awards to artsy ads preferred by the industry's elitists instead of consumer populists. Judges will announce on June 24 the winners of the Gold Lions and the Grand Prix. An ad executive predicted that the top prize will be awarded to a spot that is both creative and effective.

Product standards, safety, & recalls

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Budweiser's 'Whassup?!' TV ads claim grand Prix in Cannes

Article Abstract:

DDB Needham Worldwide Inc garnered the Grand Prix for best TV ads during the 47th International Advertising Festival held in Cannes, France. The award wet to a series of five of the 'Whassup?!' TV spots which were created for Budweiser. The advertising campaign is seen as a movement which is crossing over into pop culture in the US and abroad. The victory of the series marks a shift towards popular and effective advertising from the artsy form.

Market information - general, DDB Needham Worldwide Partners

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