Wired homes watch 15% less television
Article Abstract:
US households with Internet and on-line access watch 15% less television than nonwired households, according to the latest study conducted by Nielsen Media Research. The January survey showed that of the 5,000 families polled, TV use was 19% lower from 4:30 pm to 6 pm Monday to Friday in homes with on-line services, compared to nonwired homes. The study, which was commissioned by America Online, also suggests the potential of on-line services to capture more advertising income from TV and other media. Meanwhile, advertisers continue to spend money on TV, with over $45 billion in expenditure in 1997, compared to just $1 billion in on-line services. Networks and other TV players have to be ready for the likely union of TV and the Net.
Comment:
US households w/ Internet & on-line access watch 15% less TV than nonwired homes, based on Nielsen Media Research's latest study
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
The designer who left 'Lara Croft'
Article Abstract:
Toby Gard is credited as the man who created the Tomb Raider video game, working as an animator for British firm Core Design in the mid-1990s. Tomb Raider has already raked in $700 million in sales but none of the profits have filtered down to Gard, having left Core Design three months after the game was published by Eidos Interactive. Gard is working on a new game called Galleon, which is being developed by his Bristol-based company called Confounding Factor. Gard founded the firm with Paul Douglas, the lead programmer on Tomb Raider.
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Thin is in, and flat is where it's at
Article Abstract:
A number of television manufacturers are launching new sets that feature plasma displays to enable a much-thinner product with less space occupied. The new televisions come as consumers welcome smaller units as they battle for space on desktops and in the living room. Moreover, the flat trend in the television industry is also expanding into the audio business with electronics firms launching flat-panel speakers.
Comment:
Television makers are launching new sets that feature plasma displays to enable a much-thinner product with less space occupied
Publication Name: USA Today
Subject: News, opinion and commentary
ISSN: 0734-7456
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: The hot new tech cities. Life as an 'equal partner'. The write stuff
- Abstracts: So, who wants to be a politician? The fight stuff. Mr Ryan regrets
- Abstracts: Mind games. The late shift. Upon this rock
- Abstracts: Fidelity parent names president. Brokerage fires woman in bias case. Cantor battles back from tragedy
- Abstracts: Europe plans a constellation of satellites. (Galileo project to provide GPS data). Bidders plot comeback for a satellite network; in the satellite business, the low technology can be the most difficult part