Cultivation of Virgin territory
Article Abstract:
Richard Branson's Virgin brand started out as a simple record shop in 1971 and soon diversified into music recording, computer games, film, video, and television. The 1980s brought Virgin Atlantic Airways and Virgin Megastores. The contradictions that have crept into the brand's image through the growth will probably continue to be glossed over as long as the charismatic Branson is in charge. The Virgin Group generates about $2.9 billion annually and seems well on its way of realizing Branson's dream that Virgin become the UK's first global brand since the 1800s.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 1997
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Sport-utility phenomenon: from beginnings to uncommon luxury
Article Abstract:
Sport-utility vehicles (SUV) have been achieving impressive sales and market share growth in the US market. The market share of the SUV segment increased from 6.7% in 1991 to 14.7% in 1997. In response to the increasing popularity of SUVs, Mercedes-Benz developed its M-Class vehicle.
Publication Name: Road & Track
Subject: Automobiles
ISSN: 0035-7189
Year: 1997
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Trouble ahead?
Article Abstract:
It is possible to predict when a client could become insolvent. Poor record keeping, lack of planning and control, late payment of creditors and low stock levels are all signs that a business is in trouble.
Publication Name: Australian CPA
Subject: Banking, finance and accounting industries
ISSN: 1440-8880
Year: 2001
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