Junk mail cans its image
Article Abstract:
The direct marketing business in the UK is likely to have been worth more than 6 billion pounds sterling in 1996. Direct marketing is now present in many forms, and has established a strong presence on television and radio. The image of direct marketing has improved as respected large companies have become involved, and direct marketing is now regarded as extremely efficient. Direct marketing firms now hold a great deal of information about individuals, the result of investing 600 million pounds sterling a year in building up information databases.
Publication Name: The Independent
Subject: Retail industry
ISSN: 0951-9467
Year: 1997
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Why marketing matters most
Article Abstract:
Marketers have traditionally been regarded rather negatively, but there are now indications that this situation is changing. Marketers can see very rapid career progression, and are now taking on jobs that were traditionally dominated by people who had a background in law or accountancy. A graduate trainee in marketing can earn around 17,000 pounds sterling, rising to around 35,000 pounds sterling at the age of 30. Marketing also offers the opportunity to branch out into many other areas.
Publication Name: The Independent
Subject: Retail industry
ISSN: 0951-9467
Year: 1998
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Scott Walker regrets ...
Article Abstract:
Scott Walker was once extremely well known as the lead singer of the Walker Brothers, but has now moved a long way away from the type of music with which he used to be associated. He has recently released 'Tilt,' his first album for 10 years. This demonstrates his great vocal abilities to the full, and has been made with extreme care and intensity.
Publication Name: The Independent
Subject: Retail industry
ISSN: 0951-9467
Year: 1995
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