The name of the game is all in a good cause

Article Abstract:

There has been a growing emphasis on values such as integrity and compassion in the 1990s, and this means that closer links have been established between business and the charitable sector. Many companies are now turning to cause-related marketing, which involves them establishing a mutually beneficial relationship with a cause or several causes. Charities can derive considerable benefits from being associated with a very well-known company, while companies can improve their image through showing ethical awareness.

Business Ethics, Marketing Management, Analysis, Management, Finance, Marketing, Charities

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Charity begins in the job market

Article Abstract:

Many interesting job opportunities are being made available in the UK voluntary sector as voluntary organizations begin to realize that they have to offer competitive training programmes, clear career structures and reasonable salaries. Working in the voluntary sector requires many different skills, and staff are expected to have abilities in several disciplines. The difference in salary between the private and voluntary sectors is only really noticeable at managerial level.

Officials and employees, Associations, institutions, etc., Associations

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