Becoming a consumer society: a longitudinal and cross-cultural content analysis of print ads from Hong Kong, the People's Republic of China, and Taiwan
Article Abstract:
Results of a longitudinal study of ads from Hong Kong, the People's Republic of China (PRC) and Taiwan depict distinctive consumer cultures. PRC ads emphasize utilitarian appeals, promise a better life, and focus on states of being as a consumption theme. Hong Kong ads stress hedonistic values, promise easier and American lifestyles, and focus on doing. Taiwan ads fall between these two extremes, but are converging toward Hong Kong ads in consumption appeals over time. PRC ads, presumably anchored by remnants of an anti-materialistic political ideology, seem to chart a different trend. (Reprinted by permission of the publisher.)
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1989
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Consumer behavior at bulk food bins
Article Abstract:
A total of 592 shoppers were observed unobtrusively while involved in 867 interactions with bulk food bins in fourteen supermarkets. Among the behavior characteristics recorded were snacking and the use of hands to retrieve products, with the two problems shown by correlation analysis to be related and entailed in the consumption of snack items in the stores. Three categories of problem behavior that were never recorded during observations at any of the stores were the scoop falling on the floor, foreign objects being placed into the bins, or shoppers coughing into the bins.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1985
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