Children's Recognition of Consumption Symbolism in Children's Products
Article Abstract:
Children's skill in noticing consumption symbolism has been studied with adult goods but not with children's goods. Theories as to the impact of age, sex, social class and sibling influence are examined in light of children's perceptions about children's products. Difference was greatest for children of different ages. Findings show that product-oriented experience and positive bias in higher status brands, as well as individual ownership experience, color children's perceptions greatly. The study allows for the variances of predicted effects, such as those related to the link of a younger sibling to an older one. No actual sex difference in observation was found in this research. All children attributed happiness to the owners of highly-valued products. Consumption items studied are listed. These include brands of jeans, bikes, video games and shoes. Sample conditions for the fourth and sixth grade children studied are detailed. Consumption inferences were thought to be veridical. Dependent variables factor analysis data is shown in tables.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1984
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The impact of cultural patterns on cognition and intention in Singapore
Article Abstract:
Ethnicity of models used in advertisements and the advertised product's country of origin are manipulated experimentally to study how attitudes toward advertising and products lead to behavioral intention. A sample of Singaporean students' traditional Eastern values about family and conformity are also examined. Patterns of results for three products are consistent with theoretical predictions of cognitive processes, and attitude-intention links appear stronger than do those in similar tests in the West. Culture has mixed effect. (Reprinted by permission of the publisher.)
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1987
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Food shopping and preparation: psychographic differences of working wives and housewives
Article Abstract:
The responses of 246 working wives and 181 housewives to several food shopping- and preparation-related psychographic statements are described, with the results showing that working wives tend to have a greater dislike for food shopping and cooking. This was believed to have been caused primarily by time considerations, with working wives tending to be less concerned than housewives on the impact of their food shopping and preparation activities on other family members.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1985
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