Culture Swapping: Consumption and the Ethnogenesis of Middle-Class Haitian Immigrants
Article Abstract:
Haitian immigrants use consumer goods to move between different cultural identities as they adjust to Haitian and American cultures. Consumption plays an important role in the development of Haitian-American identity. In our multicultural world, where consumer goods are circulated beyond national borders, ethnicity is a basis for the development of consumer identity.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1999
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The biasing health claims of fast-food restaurant health claims: lower calorie estimates and higher side-dish consumption intentions
Article Abstract:
Four experiments were conducted to determine the effects of health halos of fast-food restaurant chains. People are more likely to underestimate the calorie content of main dishes served in "healthy" fast-food restaurants and choose higher-calorie side dishes, drinks and desserts. Effects of health halos can be eliminated if people consider their falseness.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
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The Effect of Discount Frequency and Depth on Consumer Price Judgments
Article Abstract:
The complexity of the discount formula will have an effect on consumer price judgments. The mathematics used to discover this relationship are provided.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1999
User Contributions:
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