How consumers consume: a typology of consumption practices
Article Abstract:
This article examines what people do when they consume. In recent interpretive consumer research, three research streams have emerged, each portraying how people consume through a distinctive metaphor: consuming as experience, consuming as integration, and consuming as classification. The research reported here - a two-year observational case study of baseball spectators in Chicago's Wrigley Field bleachers - builds on this literature to systematically detail the universe of actions that constitute consuming. The resulting typology refines, extends, and synthesizes the three existing approaches to consuming and adds a fourth dimension - consuming as play - to yield a comprehensive vocabulary for describing how consumers consume. The usefulness of the typology is demonstrated by applying it to develop an alternative conception of materialism as a style of consuming. (Reprinted by permission of the publisher.)
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1995
User Contributions:
Comment about this article or add new information about this topic:
Prediction of consumer behavior by experts and novices
Article Abstract:
A study tested the hypotheses that experts can make better predictions regarding consumer behavior than novices, and that academicians are more accurate than practitioners. The participants in the study were 16 academics, 12 practitioners, and 43 high school students. They were asked to make predictions for 105 hypotheses taken from 20 empirical studies on consumer behavior. Results revealed that no one group performed significantly better than another, suggesting that knowledge of scientific research may have no bearing on the ability to make accurate predictions about consumer behavior.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1991
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Some effects of schematic processing on consumer expectations and disconfirmation judgments. The intensity of ethnic affiliation: a study of the sociology of Hispanic consumption
- Abstracts: Some evidence on the potential role of commodity prices in the formulation of monetary policy. U.K. stock returns: predictability and business conditions
- Abstracts: Effects of cost-related feedback on consumer knowledge and consumption behavior: a field experimental approach
- Abstracts: Preschoolers' understanding of the informational function of television advertising. Parental style and consumer socialization of children
- Abstracts: Colonial consumers in revolt: buyer values and behavior during the nonimportation movement, 1764-1776. Choice based on reasons: the case of attraction and compromise effects