Learning from mixed feedback: anticipation of the future reduces aoppreciation of the present
Article Abstract:
The study of consumers' propensity to undervalue their current choices, in anticipation of the availability of better choices in the future, is presented.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
Forecasts, trends, outlooks, Forecasts and trends, Market trend/market analysis, Product selection
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
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Debiasing insights from process tests
Article Abstract:
A study examines the impact of process tests on debiasing methods in behavioral decision theory of consumer behavior.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
Decision theory
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
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Does the frame of a comparative ad moderate the effectiveness of extrinsic information cues?
Article Abstract:
A study examines the impact of comparative advertisements on message cues which in turn influences consumer choice.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
Comparative Advertising
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
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Subjects list: United States, Analysis, Consumer behavior, Consumer behaviour
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