A cross-cultural comparison of the effects of source credibility on attitudes and behavioral intentions
Article Abstract:
A study assessing which of the three components of source credibility, expertise, trustworthiness, and attractiveness, have more significance in influencing American and Korean consumer perception is presented. Results indicated that the influence of source credibility dimensions varies by the dependent variables. American and Korean consumers treated with equal importance attractiveness, expertise and trustworthiness in their purchasing decisions. The perceived attractiveness of the endorser was more important in determining the attitudes of consumers toward advertisements.
Publication Name: Mass Communication and Society
Subject: Sociology and social work
ISSN: 1520-5436
Year: 1998
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Nature health discourses and the therapeutic production of consumer resistance
Article Abstract:
Natural health discourses propagate the idea that individuals afflicted by chronic illness harbor a powerful, regenerative potential. A postmodern adaptation of Foucauldian theory is needed, to address the complex interrelationships among the care of the self, medical consumerism, and the therapeutic ideology of the natural health, is argued.
Publication Name: The Sociological Quarterly
Subject: Sociology and social work
ISSN: 0038-0253
Year: 2003
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