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Sociology and social work

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On the road and in the air: gender and technology in girls' automobile and airplane serials, 1909-1932

Article Abstract:

The public perception of women in relation to automobiles and airplanes as depicted in girls' serial novels in the late 1910s and in the 1920s was analyzed to examine how mass media 'feminized' transportation technology. Transportation technology was a dominant theme in many girls' serials, such as 'Automobile Girls,' 'The Motor Maids Across the Continent,' 'Flying Girls' and Girl Aviators.' Through the ritual of reading serial novels, women were taught to adjust their attitudes to technology. The increase in the consumption of new technological commodities by women has since then been attributed to the success of these serials in gender-coding technology.

Author: Inness, Sherrie A.
Publisher: Blackwell Publishers Ltd.
Publication Name: Journal of Popular Culture
Subject: Sociology and social work
ISSN: 0022-3840
Year: 1996
Demographic aspects, Portrayals, Technological innovations, Women's magazines, Women air pilots, Women aircraft pilots, Women's periodicals, Women automobile drivers, Women drivers, Series (Publications)

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American popular culture and New Zealand broadcasting: the reception of early radio serials

Article Abstract:

The rejection of American radio serials in New Zealand in the 1930s was more a measure to counter the popularity of what authorities thought a lowbrow culture, than any particular anti-American feelings. Unable to produce radio serials on their own, the Radio Broadcasting Company of New Zealand imported more acceptable British and Australian programs. The attitude reflects the impact of broadcasting on popular culture, and the apprehension felt by advocates of high culture at the advent of a new genre of radio entertainment that symbolized cultural equality.

Author: Day, Patrick
Publisher: Blackwell Publishers Ltd.
Publication Name: Journal of Popular Culture
Subject: Sociology and social work
ISSN: 0022-3840
Year: 1996
International aspects, Broadcasting, New Zealand, Popular culture, Radio programs, Radio broadcasting policy

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The feminine en-gendering of film consumption and film technology in popular girls' serial novels, 1914-1931

Article Abstract:

Popular serial novels for girls helped them to understand films and film technology better. Contrary to the opinion of critics, the serial novels helped to improve women's emotional stability. The film industry also benefited since the novels helped to identity consumer preference and make movies that would attract more people to the theater. Alice B. Emerson's and Laura Lee Hope's stories were popular serial novels exemplifying this.

Author: Inness, Sherrie A.
Publisher: Blackwell Publishers Ltd.
Publication Name: Journal of Popular Culture
Subject: Sociology and social work
ISSN: 0022-3840
Year: 1995
Influence, Youth, Criticism and interpretation, Literature, Movies, Girls, Motion pictures and youth, Motion pictures and literature, Stratemeyer, Edward L., Serial publication of books, Adams, Harriet Stratemeyer

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Subjects list: Evaluation
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