The hills are alive

Article Abstract:

Wines from Austria, together with Riedel Glass, introduced a campaign which will feature Austrian Wines by the glass in Riedel crystal in Ontario restaurants, from April to November, 2007. According to James Treadwell, sommelier at Treadwell Cuisine in Ontario, the campaign will allow most restaurants in the region to further educate their guests regarding wine.

Author: Swaine, Margaret
Services information, Glass and Glassware, Pressed or Blown, Services, Glassware industry

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Planet of the grapes

Article Abstract:

Details of consistent sales growth in the wine industry, and the need to maintain active advertising and marketing to satisfy consumers' requests for premium wines, is presented.

Author: Deveau, Denise
Wine industry, Wineries, Growth, Customer relations, Company growth

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FYI: drinking inside the box

Article Abstract:

The prospects for new environment friendly packaging of wine, in the wake of a call from the Liquor Control Board of Ontario (LCBO), are discussed.

Product information, Ontario, Packaging, Environmental aspects, Product enhancement, Wine bottles

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Subjects list: Canada, Marketing, Wine, Company marketing practices
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