| Business Marketing 1992 Jan Jaben |
| Title | Subject | Authors |
|---|
| Ad attacks: sniping continues in computer, info services and, of course, political arenas. | Business | Jan Jaben |
| Agents of change. (marketing executives of information technology firms)(part 2) | Business | Jan Jaben |
| All systems go for growing EDS ad campaign. (Electronic Data Systems Corp.)(includes related article on Ross Perot) (Spotlight Report) | Business | Jan Jaben |
| Anderson & Lembke's goal: memorable creativity that sells. (business to business advertising; includes related article) (Agency of the Year) (Company Profile) | Business | Jan Jaben |
| A one-stop shop: gritty-looking agency integrated all the marketing tools. (Agency Profile) | Business | Jan Jaben |
| A setback for competitive ads? (Friedman Benjamin Advertising Inc. found liable for damages) | Business | Jan Jaben |
| AT&T, McCaw to integrate channels in booming cellular market. (American Telephone and Telegraph Co.; McCaw Cellular Communications Inc.) (News & Trends) | Business | Jan Jaben |
| Avoiding temptation: not using negative ads usually is good business, poll shows. (Cover Story) | Business | Jan Jaben |
| Back to Fellini: Roger E. Ailes: maestro of negative politics turns to business. (filmmaker Federico Fellini; Ailes Communications Inc.'s chairman and CEO Roger E. Ailes) (Cover Story) | Business | Jan Jaben |
| Business marketing execs go for Perot. (presidential candidate Ross Perot) | Business | Jan Jaben |
| Clinton wins at the tape with marketing execs. (Presidential Exit Poll) | Business | Jan Jaben |
| DEC makes the workplace friendlier for the disabled. (Digital Equipment Corp.) | Business | Jan Jaben |
| Enabling the disabled: IBM, Xerox, AT&T market new products to aid people with disabilities. (International Business Machines Corp.; Xerox Corp.; American Telephone and Telegraph Co.) | Business | Jan Jaben |
| Family leave: national debate focuses on flexibility, fairness. (Special Report) | Business | Jan Jaben |
| Finding a happy medium: TV is the right choice - sometimes. (includes related articles) | Business | Jan Jaben |
| General Motors: business-to-business parts of empire look like winners despite drastic automaking cuts. (Spotlight Report) | Business | Jan Jaben |
| Guarascio's star continues to rise amid restructuring at GM. (General MotorsCorp. North American Operations general manager of marketing and advertising Philip Guarascio) (News & Trends) | Business | Jan Jaben |
| Having it all: how Julie Ring and her boss crated a 'win-win' family leave plan. (Special Report) | Business | Jan Jaben |
| IBM's plunge into publishing: Big Blue serves up solutions in two new customer-targeted magazines. (Cover Story) | Business | Jan Jaben |
| IBM's sales force needs trimming: analysts. (Marketing Spotlight.) | Business | Jan Jaben |
| In the homestretch: marketing execs move toward Clinton. (Presidential Poll) | Business | Jan Jaben |
| Just do it. (survey of marketing executives) (Executive Survey) | Business | Jan Jaben |
| Marketers grow gloomy about economy. (Economic Outlook Poll) | Business | Jan Jaben |
| Marketers to Clinton: initiate the age of 'teledemocracy.' (Cover Story) | Business | Jan Jaben |
| Mud wrestling: Microsoft's ads highlight new prominence of negative marketing in business. (Microsoft Corp.) (Cover Story) | Business | Jan Jaben |
| Nicotine patch suppliers Ciba-Geigy, American Cyanamid meet intense demand. (Ciba-Geigy Corp.; American Cyanamid Co.) | Business | Jan Jaben |
| No longer perpetrators? Inside the Bush, Clinton camps. (negative advertising in the 1992 US presidential campaign) (Cover Story) | Business | Jan Jaben |
| P&G vet takes key post at GM. (former Procter and Gamble Co. chairman and CEO John G. Smale appointed chairman of the executive committee of General Motors Corp.) | Business | Jan Jaben |
| President Bush is marketers' choice. | Business | Jan Jaben |
| Saying 'no': voters turned off by negative ads, top marketers contend. | Business | Jan Jaben |
| Steve Trygg: the 21st century ad man. (chairman and chief creative director of Anderson and Lembke Inc.; includes related article) | Business | Jan Jaben |
| Tapping new tools. (interview with Robert F. Cotter, director of marketing and product management for ITT Sheraton Corp.) (Cover Story) | Business | Jan Jaben |
| They're itching: 'bad guys' of '88 ready to roll. (1988 US presidential campaign men Floyd G. Brown and Dennis Frankenberry) (Cover Story) | Business | Jan Jaben |
| Using mailings as an incentive springboard: how Georgia-Pacific's two-tiered program drove plywood sales. | Business | Jan Jaben |
| What marketers want from Clinton: wish lists refined as economic spirits rise. (includes related article) (Cover Story) | Business | Kate Bertrand, Jan Jaben, Sandra Pesmen, Priscilla C. Brown, Joe Mullich, Edmund O. Lawler |
| Zeroing in. (industrial marketing techniques) (Interview) | Business | Jan Jaben |
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