Business Marketing 1992 Joe Mullich - Abstracts
| Business Marketing 1992 Joe Mullich | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| $1 million marketing push for NEC's new PCs. (News & Trends) | Business | Joe Mullich | |||
| Cable finally 'arrives.' (advertising on cable television) | Business | Joe Mullich | |||
| Database marketing cuts costs of 'blitzkrieg' approach. | Business | Joe Mullich | |||
| Database marketing cuts costs of 'blitzkrieg' approach. (Takeout: Direct Marketing) | Business | Joe Mullich | |||
| Exodus at Everex: decimated marketing ranks, reduced ad outlays spell more trouble at beleaguered PC maker. (Everex Systems Inc.)(includes related article) (Anatomy of a Shakeout) | Business | Joe Mullich | |||
| The voodoo of value-added. (discounts, free advertising space, reprints, etc.) | Business | Joe Mullich | |||
| What marketers want from Clinton: wish lists refined as economic spirits rise. (includes related article) (Cover Story) | Business | Kate Bertrand, Jan Jaben, Sandra Pesmen, Priscilla C. Brown, Joe Mullich, Edmund O. Lawler | |||
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