Business Marketing 1993 Jan Jaben - Abstracts

Title	Subject	Authors
Business Marketing 1993 Jan Jaben
A paler shade of blue: IBM seeks outside marketing help. (International Business Machines Corp.)	Business	Jan Jaben
Customer time for Big Blue. (IBM Corp.) (At IBM's Annual Meeting) (Cover Story)	Business	Jan Jaben
Genelle Trader: prospects bright for risk-taking top marketer. (Marketing Job Outlook) (Cover Story)	Business	Jan Jaben
Gerstner clears first hurdle; shareholders' mood swings from blue to rosy. (IBM Corp.'s Chairman and CEO Louis V. Gerstner, Jr.) (At IBM's Annual Meeting)	Business	Jan Jaben
Hiring active at ad agencies. (Marketing Job Outlook)	Business	Jan Jaben
IBM applies much polish to its image. (News & Trends)	Business	Jan Jaben
IBM CEO keeps spotlight on customers. (IBM emphasises customer importance)	Business	Jan Jaben
IBM's destiny; marketing challenge hinges on meeting customers' demands. (IBM Corp.) (Remarketing IBM: Special Report) (Cover Story)	Business	Tim Clark, Jan Jaben
IBM's roads all lead to Chicago. (IBM implements sales and marketing model)	Business	Jan Jaben
Lintas watches IBM slowly slip away. (Lintas: Worldwide)(International Business Machines Corp. ADSTAR)	Business	Jan Jaben
Marketers; what can the government do for us? (Remarketing Industrial America)	Business	Jan Jaben
Marketing job race heats up. (Marketing Job Outlook) (Cover Story)	Business	Jan Jaben
McCaw, AT&T engaged in plans for marketing matrimony. (McCaw Cellular Communications Inc.)	Business	Jan Jaben
Preparing for lift-off: two-thirds of the nation's marketing execs see greater sales in next six months. (Business Confidence Index)	Business	Jan Jaben

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