Marketing Magazine 2005 Chris Daniels - Abstracts

Marketing Magazine 2005 Chris Daniels
TitleSubjectAuthors
Digital drivers.(John Cappella, Joanne De Visser, George Giampuranis, Tara O'Doherty, Sally Parrott)(Discussion)Business, internationalChris Daniels
Paper solutions.(newspaper advertising)Business, internationalChris Daniels
Priceless promotions.(Master Card Canada)Business, internationalChris Daniels
Small-town Beer, big impact.(Lakeport Brewing Corp. markets its beer)Business, internationalChris Daniels
The hometown advantage.(trends of local newspapers)Business, internationalChris Daniels
The poker gamble.Business, internationalChris Daniels
The softer smoother man.(building new strategies that have a masculine appeal to target men)Business, internationalChris Daniels
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