| Marketing Tools 1997 Lisa Krakowka |
| Title | Subject | Authors |
|---|
| A matter of taste: Popeye's seeks to liberate inhibited flavor lovers. (Popeye's Chicken and Biscuits advertising campaign) | Advertising, marketing and public relations | Lisa Krakowka |
| Classifying the Web: classified advertising gains a foothold on the Internet. | Advertising, marketing and public relations | Lisa Krakowka |
| Hooked on cable: Road Runner, Time Warner's cable modem-based Internet access service, shifts into high gear. | Advertising, marketing and public relations | Lisa Krakowka |
| Net nets: WiseWire and Accipter use neural networks to deliver user profiles to Web advertisers. | Advertising, marketing and public relations | Lisa Krakowka |
| New media marketeers: a DMA study shows that plenty of direct marketers are already online, on disk, and interactive. (Direct Marketing Association) | Advertising, marketing and public relations | Lisa Krakowka |
| Outwards and upwards: some big-name advertisers are venturing into gay publications, with good results. | Advertising, marketing and public relations | Lisa Krakowka |
| Southpaw solution. (Norcom Inc markets notebooks for left-handed people) | Advertising, marketing and public relations | Lisa Krakowka |
| Ticket to ride: Freeride is betting that Web surfers will look at commercial sites if the price is right. | Advertising, marketing and public relations | Lisa Krakowka |
| Top of the POPs: an annual survey shows retailers assuming more power in point-of-purchase display decisions. (P-O-P Times magazine survey) | Advertising, marketing and public relations | Lisa Krakowka |
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