Marketing Tools 1997 Marcia Mogelonsky - Abstracts

Marketing Tools 1997 Marcia Mogelonsky
TitleSubjectAuthors
Confronting the category killers; data analysis can show retailers and manufacturers where their customers are heading - and keep them one step ahead of Wal-Mart.Advertising, marketing and public relationsMarcia Mogelonsky
Hot dog! Cooperative marketing breeds success for the Crazy Dog brand. (Cardinal Laboratories Inc.)Advertising, marketing and public relationsMarcia Mogelonsky
Very direct marketing: Catalina Marketing is planning to put targeted coupons in shoppers' mailboxes.Advertising, marketing and public relationsMarcia Mogelonsky
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