Marketing Tools 1997 Marcia Mogelonsky - Abstracts
Marketing Tools 1997 Marcia Mogelonsky | |||||
Title | Subject | Authors | |||
---|---|---|---|---|---|
Confronting the category killers; data analysis can show retailers and manufacturers where their customers are heading - and keep them one step ahead of Wal-Mart. | Advertising, marketing and public relations | Marcia Mogelonsky | |||
Hot dog! Cooperative marketing breeds success for the Crazy Dog brand. (Cardinal Laboratories Inc.) | Advertising, marketing and public relations | Marcia Mogelonsky | |||
Very direct marketing: Catalina Marketing is planning to put targeted coupons in shoppers' mailboxes. | Advertising, marketing and public relations | Marcia Mogelonsky |
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