Hot dog! Cooperative marketing breeds success for the Crazy Dog brand
Article Abstract:
Cardinal Laboratories Inc's dog shampoo, Crazy Dog, became so popular that retailers were asking for other products. However, the firm did not have the resources to extend its product line. Instead, Cardinal Laboratories invited other manufacturers to share in branding other related products. Four other firms finally decided to join, producing such products as Crazy Dog dog-shaped chew toys and Crazy Dog fabrics.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1997
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Fear of flyers: the most common brochure blunders, and how to avoid them
Article Abstract:
Marketing consultant Marcia Yudkin recommends that marketers designing brochures should not waste space by putting the company name on the front of the brochure. Effective brochures should answer a customer's question, 'What's in it for me?' The brochure should have a definite purpose, such as a trade show brochure or one that is designed for direct mail. A sloppy brochure will not be as effective.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
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