O'Dwyer's PR Services Report 2003 - Abstracts

O'Dwyer's PR Services Report 2003
TitleSubjectAuthors
Act public as a private company.Business 
As Iraq coverage dwindles, shows look for celebrities.BusinessGeorge McQuade
As Martha goes, so goes her company.(Martha Stewart Living Omnimedia expected to survive current turmoil)Business 
Boeing fires off PR strike.Business 
Caste-ridden NASA faulted.Business 
Cause-related marketing PR could have helped Martha.(public relations)(Martha Stewart)BusinessSteven Blinn
Clinical researchers embrace PR to 'discover' volunteers.(public relations)BusinessColburn Aker
Crisis Counselors set for PR egolden ageE.(public relations)BusinessDiane Feen
CSR programs yield bottom line payoffs.(corporate social responsibility )BusinessJane Genova
Dell emphasizes PR at page conference.(public relations)(Michael Dell)BusinessJack O'Dwyer
Dietary supplements: avoid nightmares and find opportunities.(analysis)BusinessGil Bashe
Digital photography can improve your chances for media placement.BusinessScott Whittle
Downsized pros speak out past, future.(public relations firms)Business 
eKing of culinary PRE reveals success secrets.Business 
Entertainment shows make pitch for exclusives.(Publicity Club of New York)(Panel Discussion)Business 
Ex-ad man extols PR to build 'personal brand'.Business 
Fast food, the law, and PR.(public relations in the fast food industry)BusinessDavid Bernknopf
Fleischer praises, faults press.(former White House Press Secretary Ari Fleischer)Business 
Food coalition names E02 eTarnishedE winners.(2002 Tarnished Halo Awards, Center for Consumer Freedom)Business 
Getting results from online media databases.BusinessLynn Walford
Guerilla pr, cable help stretch travel pr dollars.(travel and money saving tips for public relation professionals)BusinessLou Rena Hammond
IABCers got money's worth from '03 confab.(International Association of Business Communicators trade show)BusinessBrian Kilgore
Investigating those PR numbers.(public relations)BusinessKatie Delahaye Paine
IPG shareholders ring CEO's bell.(Interpublic group inc)BusinessJack O'Dwyer
Jury still out on Sarbanes-Oxley.BusinessMichael Claes
Making the Marlins hip.(Florida Marlins)Business 
Maximize attendance at healthcare tradeshows with PR.(public relations)BusinessNicole Gagnon
Media figures give career tips.BusinessRima Abdelkader
Nutrition marketing wars loom for PR pros.(public relations)BusinessSteve Bryant
NYT staffers warned on ties to PR pros.(New York Times, public relations)Business 
Opinion emerges as third rail of PR.(public relations)BusinessJane Genova
Panel discusses corporate governance.(Panel Discussion)Business 
Partial decoupling asked at PRSA.(Public Relations Society of America)Business 
Playing the media game to win.BusinessChristine Barney
PR needs more echutzpahE.(public relations)BusinessGeorge McQuade
Profiles of top independent PR firms.(public relations firms)(Company Profile)Business 
PRSA has 'record' asset growth.(Public Relations Society of America)Business 
SEC's Donaldson urges reform of financial press.(Bill Donaldson)Business 
Spitzer rewarded for bashing Wall Street.(Eliot Spitzer)BusinessJohn Crudele
Sports PR pros must think beyond the crowded sports pages.BusinessArthur Solomon
Survey: branded drugs stay strong among patients.(U.S., Europe)Business 
Video pros tackle war, terror jitters.(handling public relations during the Iraq war)BusinessSally Jewett
WaggEd grabs Maloney & Fox to bolster consumer unit.Business 
Wire editors, reporters give pitch tips.(public firms workshop)Business 
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