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The New York Times 2000 Jane L. Levere - Abstracts

The New York Times 2000 Jane L. Levere
TitleSubjectAuthors
aMedia starts a Web site to draw Asian-American clientele.(Advertising)News, opinion and commentaryJane L. Levere
An annual industry forecast expects spending, led by the Internet, to reach $249 billion in 2004.(Advertising)News, opinion and commentaryJane L. Levere
A new campaign will try to differentiate Lipton's Iced Tea from its main competitors.(Advertising)(Statistical Data Included)News, opinion and commentaryJane L. Levere
An international design agency's name becomes a shadow of itelf in a move to bolster its identity.(d/g*, formerly Desgrippes Gobe & Associates)(Advertising)(Statistical Data Included)News, opinion and commentaryJane L. Levere
Best Western beefs up TV spending in what it sees as a key year.(Best Western International)(Advertising)News, opinion and commentaryJane L. Levere
Primedia is allocating millions of dollars to promote its online business operations.(Advertising)News, opinion and commentaryJane L. Levere
Recasting BellSouth from telephone company to high-technology communications provider.(Advertising)News, opinion and commentaryJane L. Levere
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