| The Wall Street Journal Western Edition 2001 Suzanne Vranica |
| Title | Subject | Authors |
|---|
| Ad agencies intend to return lucrative production work to U.S.(in the wake of Sept. 11 terrorist attacks)(Advertising) | Business, general | Suzanne Vranica |
| AT&T collect-call ads reach out to teens.(Advertising)(Statistical Data Included) | Business, general | Suzanne Vranica |
| Cingular ads shift to clear from cryptic.(Cingular Wireless)(Advertising) | Business, general | Suzanne Vranica |
| Comcast's bid may bolster AT&T's brand.(Comcast Corp. bid $44.5 billion for AT&T's cable business)(Advertising) | Business, general | Suzanne Vranica |
| Cool Mini Cooper prepares for relaunch.(Advertising) | Business, general | Suzanne Vranica |
| Duo keeps flipping Wendy's burger ads.(Advertising) | Business, general | Suzanne Vranica |
| Duo offers clients Hollywood exposure.(Bedell/McLean help get product exposure in television content)(Advertising) | Business, general | Suzanne Vranica |
| FCB chief sets creativity improvement as top priority.(FCB Worldwide, Brendan Ryan)(Advertising) | Business, general | Suzanne Vranica |
| Focus groups favor nostalgic messages.(advertising in the wake of the Sept. 11 terrorist attacks)(Statistical Data Included) | Business, general | Suzanne Vranica |
| Foote Cone loses two accounts from Coke in wake of Pepsi suit.(Advertising) | Business, general | Suzanne Vranica |
| GM is joining online video-game wave.(General Motors will add a video game to its marketing strategy)(Advertising) | Business, general | Suzanne Vranica |
| Hewlett-Packard move to retire Compaq brand reflects market.(Hewlett-Packard to acquire Compaq Computer, phase out the Compaq name)(Advertising) | Business, general | Suzanne Vranica |
| Honda will sponsor 'Stomp' Imax movie.(Advertising) | Business, general | Suzanne Vranica |
| How a Coke ad campaign fell flat with viewers.(Coca-Cola may spend $500 more than planned on core brands, to regain consumer trust following negative reactions to an edgy TV ad made by Cliff Freeman & Partners) | Business, general | Betsy McKay, Suzanne Vranica |
| Interpublic to pool buying power of units.(the world's largest advertising holding company will pool buying power for all its stand-alone firms)(Advertising) | Business, general | Suzanne Vranica, Vanessa O'Connell |
| Job-hunting Web sites' ads will duel at Super Bowl.(Advertising) | Business, general | Suzanne Vranica, Rachel Emma Silverman |
| Madison Avenue plays on antiques' lure.(ads that spoof Americans' love for 'Antique Road Show' public TV program) | Business, general | Suzanne Vranica |
| Media buyers gain an edge on networks. | Business, general | Joe Flint, Suzanne Vranica |
| Ordiorne counts on quirky youth market.(ad agency Odiorne Wilde Narraway & Partners is grabbing accounts that appeal to 18-34 year-olds)(Advertising) | Business, general | Suzanne Vranica |
| Publicis makes strides amid poor climate.(Publicis Groupe SA to buy FusionDM)(Advertising) | Business, general | Suzanne Vranica, Alessandra Galloni |
| Slump pinches postproduction companies.(Advertising) | Business, general | Suzanne Vranica |
| Some spots score big in the Super Bowl.(Advertising) | Business, general | Suzanne Vranica |
| Start-up helps marketers gauge success.(marketers look to Intermedia Advertising Group for help in measuring success of their TV commercials)(Advertising) | Business, general | Suzanne Vranica |
| Super Bowl ads: Must handle with care.(Advertising) | Business, general | Suzanne Vranica |
| Think graffiti is all that's hanging in subway tunnels? Look again; talk about a captive audience - Coke to pitch bottled water as transit riders zoom by.(Advertising) | Business, general | Suzanne Vranica |
| Volvo campaign tests new-media waters.(Volvo Cars of North America to use Web ads, interactive TV, ads on Palms, Internet-capable wireless phones, for two weeks of the NCAA basketball games, to get consumers to visit Volvo's Web site and enter a contest to win a Volvo S60)(Advertising) | Business, general | Suzanne Vranica |
| Weakening ad spending chills publishers.(Advertising) | Business, general | Matthew Rose, Suzanne Vranica, Emily Nelson |
| Wendy's fends off nighttime cravings.(new TV commercials for Wendy's International and other fast-food restaurants are aimed at encouraging late-night customers)(Advertising) | Business, general | Suzanne Vranica |
| With Philips account, Carat strikes gold.(Carat North America buys media for its clients; the agency won the $600 million Philips Electronics account by bidding low and being creative)(Advertising) | Business, general | Suzanne Vranica |
| 'You have mail' (actually, you have way too much junk mail).(marketers vs. angry consumers)(Advertising)(Statistical Data Included) | Business, general | Suzanne Vranica |
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