| The Wall Street Journal Western Edition 2001 Vanessa O'Connell |
| Title | Subject | Authors |
|---|
| A chill hits Madison Avenue; as spending cutbacks pinch major media, advertising agencies also get clipped; 'This is payback time.'(how the economic downturn is affecting ad agencies) | Business, general | Vanessa O'Connell |
| Ad sales drop further in wake of attacks.(World Trade Center terrorism)(Advertising) | Business, general | Matthew Rose, Vanessa O'Connell |
| Advertisers are cautious as household makeup shifts.(Census 2000: The New Demographics)(Advertising)(Statistical Data Included) | Business, general | Vanessa O'Connell, Jon E. Hilsenrath |
| Advertisers turn to touting themselves.(Advertising)(Statistical Data Included) | Business, general | Vanessa O'Connell |
| Agencies are back to keeping it simple.(Advertising) | Business, general | Vanessa O'Connell |
| Alcatel has a dream - and a controversy.(Adcritic.com's report on company's ad featuring Martin Luther King Jr.)(Advertising) | Business, general | Vanessa O'Connell |
| At 21, CNN experiences an identity crisis.(Advertising) | Business, general | Vanessa O'Connell, Sally Beatty |
| Bacardi brings out bottle in cable TV ad for Amaretto.(Advertising) | Business, general | Vanessa O'Connell |
| Bargain prices lure some to increase ads.(Advertising)(Statistical Data Included) | Business, general | Vanessa O'Connell |
| Brennan prepares Burnett for public eye.(president of Leo Burnett Worldwide, Robert C. Brennan, gets company ready for public offering of stock in its parent, Bcom3 Group)(Advertising) | Business, general | Vanessa O'Connell |
| Chrysler drives away from focus on TV.(DaimlerChrysler)(Advertising)(Statistical Data Included) | Business, general | Vanessa O'Connell |
| Diageo designs sneak ad play for Super Bowl.(Smirnoff Ice malt beverage)(Advertising)(Statistical Data Included) | Business, general | Vanessa O'Connell |
| From the ruins: ads help show a company is open for business.(some companies affected by the World Trade Center attack contact clients via e-mail, while others will soon run newspaper ads)(Advertising) | Business, general | Vanessa O'Connell |
| Gun makers to push use of gun locks.(Advertising) | Business, general | Vanessa O'Connell |
| H&R Block promotes its wider portfolio.(new ad campaign for its financial services)(Advertising) | Business, general | Vanessa O'Connell |
| Icon is no longer Lipton's cup of tea.(Thomas J. Lipton Co.)(Advertising) | Business, general | Vanessa O'Connell |
| Interpublic to pool buying power of units.(the world's largest advertising holding company will pool buying power for all its stand-alone firms)(Advertising) | Business, general | Suzanne Vranica, Vanessa O'Connell |
| Macy's tries a CD to draw teen shoppers.(sending out a CD-ROM containing hit songs and back-to-school fashions)(Advertising) | Business, general | Vanessa O'Connell |
| Marketers to attack bills restricting ads.(Association of National Advertisers and others to fight legislation that would limit ads for violent music, movies and video games)(Advertising)(Statistical Data Included) | Business, general | Vanessa O'Connell |
| Marketers try to burnish Olympics' image.(U.S. Olympic Committee; includes related information)(Advertising) | Business, general | Vanessa O'Connell |
| MasterCard learns ads can be tricky.(MasterCard International Inc.)(Advertising)(Statistical Data Included) | Business, general | Vanessa O'Connell |
| Media spending in U.S. contracts as major promoters turn thrifty.(CMR report)(Advertising) | Business, general | Vanessa O'Connell |
| Monitoring online use of ads is turning out to be a problem.(Advertising) | Business, general | Vanessa O'Connell |
| Nasdaq looks to its own for new agency.(Advertising)(Statistical Data Included) | Business, general | Vanessa O'Connell |
| Nestle moves on fees will rattle agencies.(company will pay all its agencies in the U.S. annual fees, with bonuses when an advertised product posts higher sales or gains market share)(Advertising) | Business, general | Vanessa O'Connell |
| New campaigns are put on hold, ads are pulled in diaster's wake.(World Trade Center and Pentagon terrorism)(Advertising) | Business, general | Betsy McKay, Joseph B. White, Vanessa O'Connell |
| New York exchanges tout patriotic role.(Advertising) | Business, general | Vanessa O'Connell, Kate Kelly |
| Ogilvy is under political fire over billings.(Ogilvy & Mather)(Advertising) | Business, general | Vanessa O'Connell |
| Omnicom, NBC discuss unusual TV deal.(ad agecy to cover most of cost to produce Jennifer Lopez TV special)(Advertising) | Business, general | Vanessa O'Connell |
| Salt Lake City Olympics attract sponsors.(Advertising) | Business, general | Vanessa O'Connell |
| Serenity, liquor - but little recovery - in 2002.(advertising spending)(Advertising)(Statistical Data Included) | Business, general | Vanessa O'Connell |
| Slim selection is seen for takeover targets.(possible targets could be Grey Global Group, Cordiant Communications Group and BCom3 Group)(Advertising) | Business, general | Vanessa O'Connell |
| Some retailers are cutting ad spending.(Advertising)(Statistical Data Included) | Business, general | Vanessa O'Connell |
| Strategies revisited in the face of growing fears about mail.(rethinking mail-marketing in the light of anthrax scares)(Advertising) | Business, general | Vanessa O'Connell |
| Super Bowl ads are latest victim of downturn.(Advertising)(Statistical Data Included) | Business, general | Vanessa O'Connell |
| True North CEO weighs global strategy.(True North Communications' David Bell)(Advertising) | Business, general | Vanessa O'Connell |
| True North clears SEC issue, delays 4th-period results.(True North Communications)(Advertising) | Business, general | Nikhil Deogun, Vanessa O'Connell |
| U.S. liquor sellers want to run TV ads.(Advertising) | Business, general | Vanessa O'Connell |
| U.S. plans a campaign to boost morale.(7 top marketing executives offer ideas)(Advertising) | Business, general | Vanessa O'Connell |
| Veteran Beers helps U.S. craft its message.(former ad executive Charlotte Beers is now Undersecretary of State for Public Diplomacy)(Advertising) | Business, general | Vanessa O'Connell |
| Will marketer's woes dent World Cup?(Int'l Sports Media & Marketing has serious debt problems)(Advertising) | Business, general | Vanessa O'Connell |
| Winter Olympics begin for TV marketers.(Advertising) | Business, general | Vanessa O'Connell |
| With advertising jobs scarce, creators work on spec; they often spend thousands of their own to get noticed, but payoff is a long shot.(freelancers struggle, as top U.S. ad agencies lay off 25% to 30% of their collective workers)(Advertising) | Business, general | Vanessa O'Connell |
| WPP takes a swing at tennis marketing.(WPP Group to help new marketing effort of the Association of Tennis Professionals)(Advertising) | Business, general | Vanessa O'Connell |
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.
