Industrial Marketing Management 2007 |
Title | Subject | Authors |
Business marketing and the ethics of gift giving. | Business, international | Fisher, Josie |
Choosing an optimal channel mix in multichannel environments. | Business, international | Sharma, Arun, Mehrotra, Anuj |
From catalog to Web: b2b multi-channel marketing strategy. | Business, international | Merrilees, Bill, Fenech, Tino |
Guanxi vs. relationship marketing: Exploring underlying differences. | Business, international | Wang, Cheng Lu |
Internal multi-channel conflict: An exploratory investigation and conceptual framework. | Business, international | Webb, Kevin L., Lambe, C. Jay |
Multi-channel strategy in business-to-business markets: prospects and problems. | Business, international | Rosenbloom, Bert |
Relational selling strategy and key account managers' relational behaviors: an exploratory study. | Business, international | Guenzi, Paolo, Pardo, Catherine, Georges, Laurent |
The effect of social conflict on relationship loyalty in business markets. | Business, international | Newell, Stephen J., Plank, Richard E. |
The impact of organizational learning on relationship orientation, logistics service effectiveness and performance. | Business, international | Panayides, Photis M. |
The multi-channel challenge: a dynamic capability approach. | Business, international | Wilson, Hugh, Daniel, Elizabeth |
Types and functions of social relationships in the organizing of an international joint venture. | Business, international | Mainela, Tuija |
Understanding small scale industrial user internet purchase and information management intentions: a test of two attitude models. | Business, international | Goodwin, Stephen, Celuch, Kevin, Taylor, Steven A. |
Will eChannel additions increase the financial performance of the firm? The evidence from Taiwan. | Business, international | Tsai, Wen-Hsien, Cheng, Julian Ming-Sung, Tsao, Show-Ming, Tu, Hill H.-J. |
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