Industrial Marketing Management 2007 - Abstracts

Industrial Marketing Management 2007
TitleSubjectAuthors
Business marketing and the ethics of gift giving.Business, internationalFisher, Josie
Choosing an optimal channel mix in multichannel environments.Business, internationalSharma, Arun, Mehrotra, Anuj
From catalog to Web: b2b multi-channel marketing strategy.Business, internationalMerrilees, Bill, Fenech, Tino
Guanxi vs. relationship marketing: Exploring underlying differences.Business, internationalWang, Cheng Lu
Internal multi-channel conflict: An exploratory investigation and conceptual framework.Business, internationalWebb, Kevin L., Lambe, C. Jay
Multi-channel strategy in business-to-business markets: prospects and problems.Business, internationalRosenbloom, Bert
Relational selling strategy and key account managers' relational behaviors: an exploratory study.Business, internationalGuenzi, Paolo, Pardo, Catherine, Georges, Laurent
The effect of social conflict on relationship loyalty in business markets.Business, internationalNewell, Stephen J., Plank, Richard E.
The impact of organizational learning on relationship orientation, logistics service effectiveness and performance.Business, internationalPanayides, Photis M.
The multi-channel challenge: a dynamic capability approach.Business, internationalWilson, Hugh, Daniel, Elizabeth
Types and functions of social relationships in the organizing of an international joint venture.Business, internationalMainela, Tuija
Understanding small scale industrial user internet purchase and information management intentions: a test of two attitude models.Business, internationalGoodwin, Stephen, Celuch, Kevin, Taylor, Steven A.
Will eChannel additions increase the financial performance of the firm? The evidence from Taiwan.Business, internationalTsai, Wen-Hsien, Cheng, Julian Ming-Sung, Tsao, Show-Ming, Tu, Hill H.-J.
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