| International Journal of Advertising 2000 |
| Title | Subject | Authors |
|---|
| Advertising education in China: what do the professionals think? | Business, international | Wu, Guohua, La Ferle, Carrie, Lee, Wei-Na |
| Advertising knowledge management: strategies and implications. | Business, international | Ewing, Michael T., West, Douglas C. |
| Agency beliefs in the power of advertising. | Business, international | Ewing, Michael T., Jones, John Philip |
| Are children seeing through ITC advertising regulations?(Independent Television Commission) | Business, international | Preston, Chris |
| A theory of postmodern advertising. | Business, international | Boutlis, Paulie |
| Causes and consequences of follower firms' low-fat food advertising spending. | Business, international | Dacko, Scott G. |
| Causes and consequences of follower firms' low-fat food advertising spending. | Business, international | Dacko, Scott G. |
| Challenges facing China's television advertising industry in the age of spiritual civilisation: an industry analysis. | Business, international | Weber, Ian G. |
| Children's categorisation of foods. | Business, international | Young, Brian M. |
| Children's categorisation of foods. | Business, international | Young, Brian M. |
| Consumer perceptions of fluid milk advertising in Taiwan. | Business, international | Hsu, Jane Lu, Liu, Gary Shang-Min |
| Consumer perceptions of fluid milk advertising in Taiwan. | Business, international | Hsu, Jane Lu, Liu, Gary Shang-Min |
| Determinants of advertising expenditures: Aggregate and cross-media evidence. | Business, international | O'Donovan, Brendan, Rae, David, Grimes, Arthur |
| Extending the communication process: The significance of personal influencers in UK motor markets. | Business, international | Evans, Martin, Fill, Chris |
| How advertising is covered in the Egyptian press: a longitudinal examination of content. | Business, international | Keenan, Kevin L., Shoreh, Berween |
| International advertising strategies of multinational enterprises in the Middle East. | Business, international | Melewar, T.C., Turnbull, Sarah, Balabanis, George |
| International advertising strategies of multinational enterprises in the Middle East. | Business, international | Melewar, T.C., Turnbull, Sarah, Balabanis, George |
| Low involvement processing - a new model of brands and advertising. | Business, international | Heath, Robert |
| Marketing communications: examining the work of practitioners in the United States, Japan and Chile. | Business, international | Griffin, Tom, McArthur, David, Yamaki, Toshio, Hidalgo, Pedro |
| Payment-by-results. Is there a pot of gold at the end of the rainbow?(advertising agency remuneration) | Business, international | Lace, Jonathan M. |
| Perceptions of negative political advertising: meaningful or menacing? An empirical study of the 1997 British General Election campaign. | Business, international | Dermody, Janine, Scullion, Richard |
| Persuasion, pride and prejudice: How ads work. | Business, international | Ambler, Tim |
| Persuasion: Tacit suggestion versus full-frontal advocacy. | Business, international | Ehrenberg, Andrew |
| Standardisation versus cultural adaptation in food advertising: insights from a two-culture market. | Business, international | Dube, Laurette, Cervellon, Marie-Cecile |
| Standardisation versus cultural adaptation in food advertising: insights from a two-culture market. | Business, international | Dube, Laurette, Cervellon, Marie-Cecile |
| Television advertising and classes of food products consumed in a paediatric population. | Business, international | Taras, Howard, Zive, Michelle, Nader, Philip, Berry, Charles C., Hoy, Tricia, Boyd, Christy |
| Television advertising and classes of food products consumed in a paediatric population. | Business, international | Taras, Howard, Zive, Michelle, Nader, Philip, Berry, Charles C., Hoy, Tricia, Boyd, Christy |
| The effectiveness of environmental advertising: The role of claim type and the source country green image. | Business, international | Chan, Ricky Y.K. |
| The ethical advertising covenant: regulating ageism in UK advertising. | Business, international | Carrigan, Marylyn, Szmigin, Isabelle |
| The ethical advertising covenant: regulating ageism in UK advertising.(United Kingdom) | Business, international | Carrigan, Marylyn, Szmigin, Isabelle |
| The hidden sex life of the male (& female) shot.(how men and women process direct mail) | Business, international | Evans, Martin, Nairn, Agnes, Maltby, Alice |
| The outlook for 2000.(advertising expenditure) | Business, international | |
| The split account system and Japan's advertising industry. | Business, international | Moeran, Brian |
| Towards a practitioner-based model of selecting celebrity endorsers. | Business, international | Baker, Michael J., Erdogan, B. Zafer |
| UK physicians' attitudes towards direct-to-consumer advertising of prescription drugs: An exploratory analysis. | Business, international | Reast, Jon D., Carson, Anna M. |
| What do advertisements really do for brands? | Business, international | Broadbent, Simon |
| Why did this journal reject your article?(selection procedures for article inclusion in 'International Journal of Advertising') | Business, international | Woolfe, Alan |
| World advertising expenditure.(1998) | Business, international | |
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