| International Journal of Market Research 2006 |
| Title | Subject | Authors |
|---|
| An empirical test of six stated importance measures. | Business, international | Chrzan, Keith, Golovashkina, Natalia |
| Application of projective techniques in an e-business research context. | Business, international | Ramsey, Elaine, Ibbotson, Patrick, McCole, Patrick |
| Are we listening and learning? Understanding the nature of hemispherical lateralisation and its application to marketing. | Business, international | Grimes, Anthony |
| Attitude formation online.(consumer behavior)(Website advertising) | Business, international | Reynolds, Nina, Ruiz, Salvador, Sicilia, Maria |
| Audience experiences of media context and embedded advertising: a comparison of eight media. | Business, international | Bronner, Fred, Neijens, Peter |
| Can cross-national/cultural studies presume etic equivalency in respondents' use of extreme categories of Likert rating scales? | Business, international | Albaum, Gerald, Rogers, Robert, Roster, Catherine |
| Client-driven change: the impact of changes in client needs on the research industry. | Business, international | Chadwick, Simon |
| Comparing methods of brand image measurement.(marketing research techniques, comparative analysis) | Business, international | Romaniuk, Jenni, Driesener, Carl |
| Competitive market analysis from a demand approach: an application of the Rotterdam demand model. | Business, international | Losada, Fernando, Ruzo, Emilio, Barreiro, Jose M. |
| Context effects and context maps for positioning.(market positioning) | Business, international | Hahn, Minhi, Hyun, Yong J., Won, Eugene, Kang, Hyunmo |
| Developing reliable online polls. | Business, international | Sparrow, Nick |
| Do survey respondents and non-respondents differ? Ecological analyses of the 2005 British election study. | Business, international | Harris, Ron Johnston & Richard |
| Escaping the channel silo: researching the new customer.(customer relations research) | Business, international | Baker, Susan, Wilson, Hugh, Menteth, Hester-Stuart |
| Evaluating advertising effects on brand perceptions: incorporating prior knowledge.(consumer choice) | Business, international | Romaniuk, Jenni, Nicholls, Emma |
| How to use advertising to build brands: in search of the philosopher's stone. | Business, international | Cramphorn, Spike |
| Influences of customer differences of loyalty, perceived risk and category experience on customer satisfaction ratings. | Business, international | Johnson, Mark S., Garbarino, Ellen, Sivadas, Eugene |
| Integrating market intelligence sources: reconsidering the role of the salesforce. | Business, international | Le Mounier-Fitzhugh, Ken |
| Internet adoption as a two-stage transition: converting internet non-users to internet users and to online buyers. | Business, international | Roy, Subroto, Ghose, Sanjoy |
| Ladders, stars and triangles: old and new theory for the practice of public participation. | Business, international | May, John |
| Looking for the emotional unconscious in advertising.(advertising model) | Business, international | Penn, David |
| Measuring consumer reactions to sponsoring partnerships based upon emotional and attitudinal responses.(market research) | Business, international | Christensen, Sverre Riis |
| Measuring the impact of informational democracy on consumer power: a new application for an old tool. | Business, international | Barrutia, Jose M., Charterina, Jon |
| Out with the new, in with the old.(market research) | Business, international | Gordon, Wendy |
| Predictive segmentation in action: using CHAID to segment loyalty card holders. | Business, international | Luna, David, Galguera, Laura, Mendez, Paz M. |
| The century of Bayes.(Reverend Thomas Bayes) | Business, international | Retzer, Joseph J. |
| The importance of blogging. | Business, international | Cooke, Mike |
| The prevalence and usefulness of marker research.(importance of market research in modern business) | Business, international | Ganeshasundaram, Raguragavan |
| The relationship between corporate websites and brand equity. | Business, international | Melewar, T.C., Argyriou, Evmorfia, Kitchen, Philip J. |
| The trouble with marketing research is marketing researchers. | Business, international | Piercy, Nigel F. |
| Understanding the buzz that matters: negative vs positive word of mouth.(advertising, methods) | Business, international | Samson, Alain |
| Use of Monte Carlo simulation for the public sector: an evidence-based approach to scenario planning.(marketing research) | Business, international | Howard, Melanie, Foa, Roberto |
| Using investment-based techniques to prove the 'bottom line' value of research and give CEOs what they want.(chief executive officers) | Business, international | Tanner, Vicki |
| Utilizing surveys for finding improvement areas for customer satisfaction along the supply chain. | Business, international | Kocakoc, Ipek Deveci, Sen, Ali |
| Viewpoint - commercialization of childhood? The ethics of research with primary school children. | Business, international | Nairn, Agnes |
| What the Audit Commission really thinks of consultation. | Business, international | May, John |
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