International Journal of Market Research 2006 - Abstracts

International Journal of Market Research 2006
An empirical test of six stated importance measures.Business, internationalChrzan, Keith, Golovashkina, Natalia
Application of projective techniques in an e-business research context.Business, internationalRamsey, Elaine, Ibbotson, Patrick, McCole, Patrick
Are we listening and learning? Understanding the nature of hemispherical lateralisation and its application to marketing.Business, internationalGrimes, Anthony
Attitude formation online.(consumer behavior)(Website advertising)Business, internationalReynolds, Nina, Ruiz, Salvador, Sicilia, Maria
Audience experiences of media context and embedded advertising: a comparison of eight media.Business, internationalBronner, Fred, Neijens, Peter
Can cross-national/cultural studies presume etic equivalency in respondents' use of extreme categories of Likert rating scales?Business, internationalAlbaum, Gerald, Rogers, Robert, Roster, Catherine
Client-driven change: the impact of changes in client needs on the research industry.Business, internationalChadwick, Simon
Comparing methods of brand image measurement.(marketing research techniques, comparative analysis)Business, internationalRomaniuk, Jenni, Driesener, Carl
Competitive market analysis from a demand approach: an application of the Rotterdam demand model.Business, internationalLosada, Fernando, Ruzo, Emilio, Barreiro, Jose M.
Context effects and context maps for positioning.(market positioning)Business, internationalHahn, Minhi, Hyun, Yong J., Won, Eugene, Kang, Hyunmo
Developing reliable online polls.Business, internationalSparrow, Nick
Do survey respondents and non-respondents differ? Ecological analyses of the 2005 British election study.Business, internationalHarris, Ron Johnston & Richard
Escaping the channel silo: researching the new customer.(customer relations research)Business, internationalBaker, Susan, Wilson, Hugh, Menteth, Hester-Stuart
Evaluating advertising effects on brand perceptions: incorporating prior knowledge.(consumer choice)Business, internationalRomaniuk, Jenni, Nicholls, Emma
How to use advertising to build brands: in search of the philosopher's stone.Business, internationalCramphorn, Spike
Influences of customer differences of loyalty, perceived risk and category experience on customer satisfaction ratings.Business, internationalJohnson, Mark S., Garbarino, Ellen, Sivadas, Eugene
Integrating market intelligence sources: reconsidering the role of the salesforce.Business, internationalLe Mounier-Fitzhugh, Ken
Internet adoption as a two-stage transition: converting internet non-users to internet users and to online buyers.Business, internationalRoy, Subroto, Ghose, Sanjoy
Ladders, stars and triangles: old and new theory for the practice of public participation.Business, internationalMay, John
Looking for the emotional unconscious in advertising.(advertising model)Business, internationalPenn, David
Measuring consumer reactions to sponsoring partnerships based upon emotional and attitudinal responses.(market research)Business, internationalChristensen, Sverre Riis
Measuring the impact of informational democracy on consumer power: a new application for an old tool.Business, internationalBarrutia, Jose M., Charterina, Jon
Out with the new, in with the old.(market research)Business, internationalGordon, Wendy
Predictive segmentation in action: using CHAID to segment loyalty card holders.Business, internationalLuna, David, Galguera, Laura, Mendez, Paz M.
The century of Bayes.(Reverend Thomas Bayes)Business, internationalRetzer, Joseph J.
The importance of blogging.Business, internationalCooke, Mike
The prevalence and usefulness of marker research.(importance of market research in modern business)Business, internationalGaneshasundaram, Raguragavan
The relationship between corporate websites and brand equity.Business, internationalMelewar, T.C., Argyriou, Evmorfia, Kitchen, Philip J.
The trouble with marketing research is marketing researchers.Business, internationalPiercy, Nigel F.
Understanding the buzz that matters: negative vs positive word of mouth.(advertising, methods)Business, internationalSamson, Alain
Use of Monte Carlo simulation for the public sector: an evidence-based approach to scenario planning.(marketing research)Business, internationalHoward, Melanie, Foa, Roberto
Using investment-based techniques to prove the 'bottom line' value of research and give CEOs what they want.(chief executive officers)Business, internationalTanner, Vicki
Utilizing surveys for finding improvement areas for customer satisfaction along the supply chain.Business, internationalKocakoc, Ipek Deveci, Sen, Ali
Viewpoint - commercialization of childhood? The ethics of research with primary school children.Business, internationalNairn, Agnes
What the Audit Commission really thinks of consultation.Business, internationalMay, John
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