Measuring the right things
Article Abstract:
Most marketers focus on the wrong variables when doing market research. They tend to focus excessively on intermediate consumer measures rather than business and behavioral measures.
Publisher: NTC Publications Ltd.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2007
Evaluation, Viewpoint essay, Variables (Research)
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2007
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Integrating market intelligence sources: reconsidering the role of the salesforce
Article Abstract:
The evaluation of the role of salespeople in the acquisition of market information, as a part of market research, is presented.
Publisher: NTC Publications Ltd.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2006
Sales personnel, Salespeople
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2006
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The web of insights
Article Abstract:
The benefits of market research of consumer generated media, such as blogs, in improving business are presented.
Publisher: NTC Publications Ltd.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2007
User generated content
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2007
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Subjects list: United Kingdom, Methods, Marketing research, Market research, Usage
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