Branding the experience
Article Abstract:
A report is presented on how the success of great brands lies in focusing on consumersE experience. Brand experiences, which include four domains, namely physical, emotional, intellectual and spiritual, and how each of these domains offers a company with ways to bond with consumers in a personal way, are explained.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Making the connection
Article Abstract:
Persuasion approach to marketing, where consumer is persuaded to buy the product, is analyzed and replacement of persuasive approach with customer-centric, human marketing approach, is suggested.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
The value of strategic design
Article Abstract:
Canada has a huge designer workforce but most of them are craftspeople rather than strategists. The guidelines to become a good strategic designer are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: So you want to be ethical. The upside of ethics. Ethics & marketing
- Abstracts: Breeding brand champions. The seven sins of business communications. Dear Sir/Madam
- Abstracts: A new perspective on the female expatriate experience: the role of host country national organization. Career paths of global managers: towards future research
- Abstracts: Surviving the Wal-Mart effect. Teachings of the church. Harry Potter & the great divide
- Abstracts: Follow the viewer. Mergers and inquisitions. The greying Internet