| International Marketing Review 1996 |
| Title | Subject | Authors |
|---|
| A cross-national investigation of the effects of country of origin and brand name on the evaluation of a new car. | Business, international | Haubl, Gerald |
| Advertising adoption in a developing market economy: the case of Poland. | Business, international | West, Douglas C., Paliwoda, Stanley J. |
| An exploration of the comparability of semantic adjectives in three languages: a magnitude estimation approach. | Business, international | Johnson, Lester W., Voss, Kevin E., Stem, Donald E., Jr., Arce, Constantino |
| A typology of distribution channel systems: a contextual approach. | Business, international | Kim, Keysuk, Frazier, Gary L. |
| Competitive environmental scanning and export involvement: an initial inquiry. | Business, international | Kim, Ken I., Lim, Jeen-Su, Sharkey, Thomas W. |
| Country image: consumer evaluation of product category extensions. | Business, international | Agarwal, Sanjeev, Sikri, Sameer |
| Country managers: the next generation. | Business, international | Martinez, Jon I., Quelch, John A. |
| Creative problem-solving styles in the USA and Japan. | Business, international | Jacobs, Laurence, Herbig, Paul |
| Cultivating global experience curve advantage on technology and marketing capabilities. | Business, international | Chang, Tung-lung |
| Designing cross-cultural advertising research: a closer look at paired comparisons. | Business, international | Albers-Miller, Nancy D. |
| Editorial. (globalization)(Editorial) | Business, international | Ronkainen, Ilkka A. |
| Entrepreneurial networking in Japanese management. | Business, international | Kase, Kimio, Liu, James Yu-Shan |
| First insights into export sales forecasting practice: a qualitative study. | Business, international | Diamantopoulos, A., Winklhofer, H. |
| Global account management: the new frontier in relationship marketing. | Business, international | Yip, George S., Madsen, Tammy L. |
| Identifying innovative national markets for technical consumer goods. | Business, international | Gelb, Betsy D., Lynn, Michael |
| Implementing global marketing strategy: an interview with Whirlpool Corporation. (interview with Whirlpool Corp. marketing vice president Ivan Menezes)(Interview) | Business, international | Ronkainen, Ilkka A. |
| India and the USA: the relationship between situational variables and purchasing. | Business, international | Nicholls, J.A.F., Comer, Lucette B., Roslow, Sydney, Dublish, Sandipa |
| Influences on the adoption of global marketing decision support systems: a management perspective. | Business, international | McDonald, William J. |
| International differences in product perception: a product map analysis. | Business, international | Easley, Robert F., MacKay, David B. |
| Logistics strategy: does it travel well? | Business, international | Calantone, Roger J., Clinton, Steven R. |
| Market orientation and business performance: some European evidence. | Business, international | Caruana, Albert, Pitt, Leyland, Berthon, Pierre R. |
| Measuring the joint effect of brand and country image in consumer evaluation of global products. | Business, international | Nebenzahl, Israel D., Jaffe, Eugene D. |
| Methodological issues in cross-cultural marketing research: a state-of-the-art review. | Business, international | Peterson, Mark, Agarwal, James, Malhotra, Naresh K. |
| Ongoing export motivation: differences between regular and sporadic exporters. | Business, international | Katsikeas, Constantine S. |
| On the way towards developing a global screening model. | Business, international | Okoroafo, Sam C., Russow, Lloyd C. |
| Product gender perceptions: the case of China. | Business, international | Fodness, Dale, Milner, Laura M. |
| Product strategies of European and Japanese multinational firms in the US market - an empirical investigation. | Business, international | Murray, Janet Y. |
| Strategic orientations towards countertrade opportunities in emerging markets. | Business, international | Shipley, David, Egan, Colin |
| The dual motives of participants at international trade shows: an empirical investigation of exhibitors and visitors with selling motives. | Business, international | Hansen, Kare |
| The influence of worldmindedness and nationalism on consumer evaluation of domestic and foreign products. | Business, international | Rawwas, Mohammed Y.A., Rajendran, K.N., Wuehrer, Gerhard A. |
| Think local, organize ...? | Business, international | Mahini, Amir, Theuerkauf, Ingo, Ernst, David |
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.
