| International Marketing Review 2007 |
| Title | Subject | Authors |
|---|
| Aesthetic theory and logo design: examining consumer response to proportion across cultures.(Author abstract) | Business, international | Jevons, Colin, Ewing, Michael, Pittard, Narelle |
| An investigation of global versus local online branding.(Author abstract) | Business, international | Murphy, Jamie, Scharl, Arno |
| Are Hofstede's and Schwartz's value frameworks congruent?(analyzing cross-cultural barriers in international marketing ) | Business, international | Soutar, Geoffrey N., Siew Imm Ng, Lee, Julie Anne |
| Asian brands without borders: regional opportunities and challenges.(Author abstract) | Business, international | Eckhardt, Giana M., Cayla, Julien |
| Consumers' product evaluations in emerging markets: does country of design, country of manufacture, or brand image matter? .(Author abstract) | Business, international | Merunka, Dwight, Essoussi, Leila Hamzaoui |
| Cross-cultural differences in survey response patterns.(international market research processes ) | Business, international | Dolnicar, Sara, Grun, Bettina |
| Cultural differences in brand designs and tagline appeals.(Author abstract) | Business, international | Jun, Jong Woo, Lee, Hyung-Seok |
| Extending the view of brand alliance effects: an integrative examination of the role of country of origin.(Author abstract) | Business, international | Lambe, C. Jay, Bluemelhuber, Christian, Carter, Larry L. |
| Global brand communities across borders: the Warhammer case.(Author abstract) | Business, international | Cova, Bernard, Pace, Stefano, Park, David J. |
| Global branding, country of origin and expertise: an experimental evaluation.(Author abstract) | Business, international | Pecotich, Anthony, Ward, Steven |
| How cultural differences in uncertainty avoidance affect product perceptions.(Author abstract) | Business, international | Garbarino, Ellen, Lerman, Dawn, Lee, Julie Anne |
| Market orientation, international business relationships and perceived export performance. | Business, international | Racela, Olimpia C., Chaikittisilpa, Chawit, Thoumrungroje, Amonrat |
| Market selection for international expansion: assessing opportunities in emerging markets. | Business, international | Sakarya, Sema, Eckman, Molly, Hyllegard, Karen H. |
| Multiple roles for branding in international marketing.(Author abstract) | Business, international | Merrilees, Bill, Wong, Ho Yin |
| Relating Hofstede's masculinity dimension to gender role portrayals in advertising: a cross-cultural comparison of web advertisements . | Business, international | Daechun An, Sanghoon Kim |
| Revitalising suffering multinational brands: an empirical study.(Author abstract) | Business, international | Kim, Daekwan, Andrews, Melanie |
| Understanding international branding: defining the domain and reviewing the literature.(Author abstract) | Business, international | Whitelock, Jeryl, Fastoso, Fernando |
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