| Journal of Consumer Research 1997 |
| Title | Subject | Authors |
|---|
| A comparative analysis of reference price models. | Social sciences | Raj, S.P., Krishnamurthi, Lakshman, Mazumdar, Tridib, Briesch, Richard A. |
| Adolescent-parent interaction in family decision making. (includes appendix) | Social sciences | Wilkes, Robert E., Palan, Kay M. |
| Age differences in consumers' processing strategies: an investigation of moderating influences. | Social sciences | Yoon, Carolyn |
| All cues are not created equal: obtaining attitude persistence under low-involvement conditions. | Social sciences | Sengupta, Jaideep, Goodstein, Ronald C., Boninger, David S. |
| An empirical analysis of price endings with scanner data. | Social sciences | Winer, Russell S., Stiving, Mark |
| A varying-parameter averaging model of on-line brand evaluations. (includes appendices) | Social sciences | Jedidi, Kamel, Jacoby, Jacob, Johar, Gita Venkataramani |
| Cognitive effort, affect, and choice. | Social sciences | Edell, Julie A., Garbarino, Ellen C. |
| Consumer information search revisited: theory and empirical analysis. | Social sciences | Ratchford, Brian T., Moorthy, Sridhar, Talukdar, Debabrata |
| Consumer learning by analogy: a model of the internal knowledge transfer. | Social sciences | John, Deborah Roedder, Gregan-Paxton, Jennifer |
| Consumer memory for television advertising: a field study of duration, serial position, and competition effects. | Social sciences | Bijmolt, Tammo H.A., Pieters, Rik G.M. |
| Consumer preference for a no-choice option. | Social sciences | Dhar, Ravi |
| Context effects at encoding and judgment in consumption settings: the role of cognitive resources. (includes appendix) | Social sciences | Tybout, Alice M., Meyers-Levy, Joan |
| Contingent processes of source identification. (includes appendices) | Social sciences | Johar, Gita Venkataramani, Pham, Michel Tuan |
| Evaluating persuasion-enhancing techniques from a resource-matching perspective. (includes appendix) | Social sciences | Meyers-Levy, Joan, Peracchio, Laura A. |
| Factors affecting the impact of negatively and positively framed ad messages. (includes appendix) | Social sciences | Payne, John W., Edell, Julie A., Shiv, Baba |
| Family structure, materialism, and compulsive consumption. (includes appendix) | Social sciences | Rindfleisch, Aric, Burroughs, James E., Denton, Frank |
| Framing the deal: the role of restrictions in accentuating deal value. | Social sciences | Inman, J. Jeffrey, Raghubir, Priya, Peter, Anil C. |
| Measuring emotions in the consumption experience. (includes appendix) | Social sciences | Richins, Marsha L. |
| Mere-possession effects without possession in consumer choice. (includes appendices) | Social sciences | Johnson, Eric J., Sen, Sankar |
| Patterns of rightmost digits used in advertised prices: implications for nine-ending effects. (includes appendix) | Social sciences | Schindler, Robert M., Kirby, Patrick N. |
| Poststructuralist lifestyle analysis: conceptualizing the social patterning of consumption in postmodernity. (includes appendix) | Social sciences | Holt, Douglas B. |
| Speaking of fashion: consumers' uses of fashion discourses and the appropriation of countervailing cultural meanings. | Social sciences | Thompson, Craig J., Haytko, Diana L. |
| The effect of common features on brand choice: moderating role of attribute importance. | Social sciences | Chernev, Alex |
| The effect of cultural orientation on persuasion. | Social sciences | Maheswaran, Durairaj, Aaker, Jennifer L. |
| The effects of incidental ad exposure on the formation of consideration sets. | Social sciences | Heckler, Susan E., MacInnis, Deborah J., Shapiro, Stewart |
| The emergence of adaptive decision making in children. | Social sciences | John, Deborah Roedder, Gregan-Paxton, Jennifer |
| The impact of interstimulus interval and background silence on recall. | Social sciences | Olsen, G. Douglas |
| There are many reasons to drive a BMW: does imagined ease of argument generation influence attitudes? | Social sciences | Bohner, Gerd, Wanke, Michaela, Jurkowitsch, Andreas |
| The role of inference in context effects: inferring what you want from what is available. | Social sciences | Zettelmeyer, Florian, Wernerfelt, Birger, Prelec, Drazen |
| The role of television in the construction of consumer reality. (includes appendices) | Social sciences | O'Guinn, Thomas C., Shrum, L.J. |
| Toward an understanding of consumer ambivalence. | Social sciences | Lowrey, Tina M., Shrum, L.J., Otnes, Cele |
| Visual attention to advertising: a segment-level analysis. | Social sciences | Wedel, Michel, Pieters, Rik, Rosbergen, Edward |
| Vividness effects: a resource-matching perspective. | Social sciences | Keller, Punam Anand, Block, Lauren G. |
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