Journal of International Marketing 2003 |
Title | Subject | Authors |
An exploratory investigation into impulse buying behavior in a transitional economy: a study of urban consumers in Vietnam. | Business, international | Mai, Nguyen Thi Tuyet, Jung, Kwon, Lantz, Garold, Loeb, Sandra G. |
A resource-based model of market learning in the subsidiary: the capabilities of exploration and exploitation. | Business, international | Ozsomer, Aysegul, Gencturk, Esra |
Cultural superstitions and the price endings used in Chinese advertising. | Business, international | Schindler, Robert M., Simmons, Lee C. |
Determinants of Korean and Japanese new product performance: an inter-relational and process view. | Business, international | Nakata, Cheryl, Ha, Young-Won, Park, Heungsoo, Im, Subin |
Developing global segments and forecasting market shares: a simultaneous approach using survey data. | Business, international | Agarwal, Manoj K. |
Examining the intricacies of promotion standardization: factors influencing advertising message and packaging. | Business, international | Ryans, John K., Jr., A.Griffith, David, Chandra, Aruna |
Export information use: a five-country investigation of key determinants. | Business, international | Souchon, Anne L., Durden, Geoffrey R., Diamantopoulos, Adamantios, Sinkula, James M., Axinn, Catherine N., Holzmuller, Hartmut H., Simmet, Heike |
Internationalization and entry modes: multi-theoretical framework and research propositions. | Business, international | Agarwal, James, Malhotra, Naresh K., Ulgado, Francis M. |
International standardization strategies: the experiences of Australian and New Zealand firms operating in the Greater China markets. | Business, international | Chung, Henry F.L. |
Korean marketing in China: an exploratory analysis of strategy-performance relationships. | Business, international | Han, C. Min, Kim, Jung Min |
Product quality orientation and its performance implications in Chinese state-owned enterprises. | Business, international | Germain, Richard, Lin, Xiaohua |
Symbolic of foreign products in the People's Republic of China. | Business, international | Hui, Michael K., Zhou, Lianxi |
The effect of export marketing capabilities on export performance: an investigation of Chinese exporters. | Business, international | Zou, Shaoming, Fang, Eric, Zhao, Shuming |
Timing of entry and the foreign subsidiary performance of Japanese firms. | Business, international | Delios, Andrew, Makino, Shige |
United Colors of Benettonufrom sweaters to success: an examination of the triumphs and controversies of a multinational clothing company. | Business, international | Barela, Mark J. |
Use of the Internet in International Marketing: A Case Study of Small Computer Software Firms. | Business, international | Moen, Oystein, Endresen, Iver, Gavlen, Morten |
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