| Journal of the Academy of Marketing Science 1988 |
| Title | Subject | Authors |
|---|
| A content analysis of CPA advertising in national print media from 1979 to 1984. | Business | Schultz, Norman O., Hite, Robert E., Weaver, Judith A. |
| A customized market response model: development, estimation, and empirical testing. | Business | Rao, Vithala R., DeSarbo, Wayne S., Wind, Jerry |
| A decision model for evaluating job alternatives. | Business | Kumar, V. |
| A framework for the combination of forecasts. (Sales Forecasting and Decision Support Systems) | Business | Flores, Benito E., White, Edna M. |
| Alternative hierarchies of the attitude-behavior relationship: the impact of brand commitment and habit. | Business | Kahle, Lynn R., Beatty, Sharon E. |
| An empirical investigation of bogus recall. | Business | Ford, John B., Glassman, Myron |
| An examination into the effectiveness of two-sided comparative price appeals. | Business | Kamins, Michael A., Marks, Lawrence J. |
| An exploratory study of the generalizability of selected marketing measures. | Business | Rentz, Joseph O. |
| An investigation of consumer product warranties as market signals of product reliability. | Business | Kelley, Craig A. |
| A research program for establishing the validity of the price-quality relationship. | Business | Monroe, Kent B., Dodds, William B. |
| A simple procedure for finding a composite of several multidimensional scaling solutions. | Business | Green, Paul E., Carroll, J. Douglas |
| Beyond the gravity model. | Business | Mayo, Edward J., Jarvis, Lance P., Xander, James A. |
| Cash prizes and mail survey response rates: a threshold analysis. | Business | Hubbard, Raymond, Little, Eldon L. |
| Choice rules and sensitivity analysis in conjoint simulators. | Business | Green, Paul E., Krieger, Abba M. |
| Cluster analysis versus Q-type factor analysis as a disaggregation method in hybrid conjoint modeling: an empirical investigation. | Business | Akaah, Ishmael P. |
| Decision support oriented sales forecasting methods. (Sales Forecasting and Decision Support Systems) | Business | Wright, David J. |
| Emerging issues in sales forecasting and decision support systems. (Sales Forecasting and Decision Support Systems) | Business | Malhotra, Naresh, Mahmoud, Essam, Rice, Gillian |
| ESSCA: a multidimensional analysis tool for marketing research. | Business | Zinkhan, George M., Locander, William B. |
| Examining the effects of regression procedures on the temporal stability of parameter estimates in marketing models. (Sales Forecasting and Decision Support Systems) | Business | Shipchandler, Zoher E., Moore, James S. |
| Extending the external validity of the FITD effect to the industrial marketplace. (foot in the door) | Business | Marshall, Judith J., Vrendenburg, Harrie |
| Factors affecting the acceptability of advertisements among professionals. | Business | Snizek, William E., Bullard, Jerri Hayes |
| Forecasting with adaptive extended exponential smoothing. (Sales Forecasting and Decision Support Systems) | Business | Mentzer, John T. |
| International industrial buyer behavior: an exploration and a proposed model. | Business | Grewal, Dhruv, Samli, A. Coskun, Mathur, Sanjeev K. |
| On choosing the appropriate measure of association when analyzing rating scale data. | Business | Babakus, Emin, Ferguson, Carl E., Jr |
| On the evaluation of structural equation models. | Business | Bagozzi, Richard P., Yi, Youjae |
| Perceptual mapping using the basic structure matrix decomposition. | Business | Fox, Richard J. |
| Similarity analysis of cognitive scripts. | Business | Lakshmi-Ratan, R.A., Iyer, Easwar |
| Some observations on the state of the art in marketing research. | Business | Malhotra, Naresh K. |
| The concept of a marketing crisis. | Business | Clark, Terry |
| The impact of misrepresentative data patterns on sales forecasting accuracy. (Sales Forecasting and Decision Support Systems) | Business | Geurts, Michael D. |
| The impact of monetary inducement on uninformed response error. | Business | Jackson, Donald W., Jr., Hawkins, Del I., Coney, Kenneth A. |
| The purchasing agent: friend or foe to the salesperson? | Business | Dion, Paul A., Banting, Peter M. |
| Three differential variables and their relation to retail strategy and profitability. | Business | Vaught, Bobby C., Judd, L. Lynn |
| Useful component analysis: graphical views of marketing data. | Business | Dorsch, Michael J., Darden, William R. |
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