| Journal of the Academy of Marketing Science 1990 |
| Title | Subject | Authors |
|---|
| An application of the elaboration likelihood model. | Business | Gotlieb, Jerry B., Swan, John E. |
| An empirical investigation of a general theory of marketing ethics. | Business | Marks, Lawrence J., Mayo, Michael A. |
| An empirical methodology for the ethical assessment of marketing phenomena such as casino gambling. | Business | Mascarenhas, Oswald A.J. |
| An empirical test of the job satisfaction - turnover relationship: assessing the role of job performance for retail managers. | Business | Babakus, Emin, Ingram, Thomas N., Lucas, George H., Jr. |
| A note on marketing and the corporate annual report: 1930-1950. (The History of Marketing Thought: Special Issue) | Business | Droge, Cornelia, Germain, Richard, Halstead, Diane |
| A regression approach to conceptualizing and analyzing marketing transactions. | Business | Sirgy, M. Joseph |
| A review of empirical studies of aggregate marketing costs and productivity in the United States. (The History of Marketing Thought: Special Issue) | Business | Shaw, Eric H. |
| A taxonomy of marketing planning styles. | Business | Varadarajan, P. Rajan, McKee, Daryl O., Vassar, John |
| Benefit segmentation for fund raisers. | Business | Harvey, James W. |
| Commentary on an empirical investigation of a general theory of marketing ethics. | Business | Hunt, Shelby |
| Consumer religiosity and retail store evaluation criteria. | Business | McDaniel, Stephen W., Burnett, John J. |
| Contribution of women to U.S. marketing thought: the consumers' perspective, 1900-1940. (The History of Marketing Thought: Special Issue) | Business | Zuckerman, Mary Ellen, Carsky, Mary L. |
| Development of a taxonomy of services to gain strategic marketing insights. | Business | Bowen, John |
| Economics, psychology, and the literature of the subdiscipline of consumer behavior. (The History of Marketing Thought: Special Issue) | Business | Mittelstaedt, Robert A. |
| Emotional reactions and salesperson motivation: an attributional approach following inadequate sales performance. | Business | Badovick, Gordon J. |
| Historical research in marketing: retrospect and prospect. (The History of Marketing Thought: Special Issue) | Business | Jones, D.G. Brian, Monieson, David D. |
| Homage to a marketing scholar: Robert D. W. Bartels, 1913-1989 Professor Emeritus The Ohio State University. | Business | Samiee, Saeed |
| Literary criticism and the history of marketing thought: a new perspective on 'reading' marketing theory. (The History of Marketing Thought: Special Issue) | Business | Stern, Barbara B. |
| Marketing and the law. | Business | Cava, Anita, Sacasas, Rene |
| Marketing as production: the development of a concept. (The History of Marketing Thought: Special Issue) | Business | Dixon, Donald F. |
| Marketing thought in American decorative arts. (The History of Marketing Thought: Special Issue) | Business | Witkowski, Terrence H. |
| Outdoor advertising as experiments. | Business | Woodside, Arch G. |
| Perceived conduct and professional ethics among marketing faculty. | Business | Bearden, William O., Mason, J. Barry, Richardson, Lynne Davis |
| Pre-Aldersonian antecedents to macromarketing: insights from the textual literature. (The History of Marketing Thought: Special Issue) | Business | Savitt, Ronald |
| Product portfolio analysis and market share objectives: an exposition of certain underlying relationships. | Business | Varadarajan, P. Rajan |
| Social distance and shopping behavior. | Business | Dickson, John P., MacLachlan, Douglas L. |
| Social responsibility and personal success: a research note. | Business | Hunt, Shelby D., Chonko, Lawrence B., Kiecker, Pamela L. |
| The art of marketing research: selections from Paul F. Lazarsfeld's 'Shoe Buying in Zurich' (1933). (The History of Marketing Thought: Special Issue) | Business | Fullerton, Ronald A. |
| The commodity approach in marketing research: is it really obsolete? (The History of Marketing Thought: Special Issue) | Business | Zinn, Walter, Johnson, Scott D. |
| The conceptualization and measurement of product usage. | Business | Ram, S., Jung, Hyung-Shik |
| The impact of services versus goods on consumers' assessment of perceived risk and variability. | Business | Schlacter, John L., Murray, Keith B. |
| The incidence of unethical practices in marketing research: an empirical investigation. | Business | Akaah, Ishmael, Riordan, Edward A. |
| The railroad and movie industries: were they myopic? (The History of Marketing Thought: Special Issue) | Business | Morris, David J., Jr. |
| The relationship of job image, performance, and job satisfaction to inactivity-proneness of direct salespeople. | Business | Wotruba, Thomas R. |
| Voice, exit, and negative word-of-mouth behaviors: an investigation across three service categories. | Business | Singh, Jagdip |
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