| Journal of the Academy of Marketing Science 1992 |
| Title | Subject | Authors |
|---|
| A comparative analysis of two models of behavioral intention. | Business | Bearden, William O., Netemeyer, Richard G. |
| A general framework for explaining internal vs. external exchange. | Business | Brown, Stephen W., Lusch, Robert F., Brunswick, Gary J. |
| An empirical study of factors influencing innovation implementation in industrial sales organizations. | Business | Vredenburg, Harrie, Marshall, Judith J. |
| An examination of free elicitation and response scale measures of feelings and judgements evoked by television advertisements. | Business | Burton, Scot, Boles, James |
| A note on the predictive validity of the CETSCALE. (Consumer Ethnocentric Tendencies Scale) (Research Note) | Business | Herche, Joel |
| Are microcomputers replacing mainframes in marketing research firms? (Research Note) | Business | Merritt, Nancy J., Bouchy, Cecile |
| A test of the convergent validity of self-explicated and decompositional conjoint measurement. (includes appendix) | Business | Teas, R. Kenneth, Dorsch, Michael J. |
| A theory of role stress in boundary spanning positions of marketing organizations. | Business | Goolsby, Jerry R. |
| Channel evolution: a framework for analysis. | Business | Sharma, Arun, Dominguez, Luis V. |
| Cognitive consistency of marketing managers in ethical situations. (includes appendices) | Business | Ferrell, O.C., Fraedrich, John |
| Conceptualization and operationalization of retail store image: a case of rival middle-level theories. | Business | Keaveney, Susan M., Hunt, Kenneth A. |
| Consideration set measurement. | Business | Brown, Juanita J., Wildt, Albert R. |
| Consumer perceptions of organizations that use cause-related marketing. (Research Note) | Business | Ross, John K., III, Patterson, Larry T., Stutts, Mary Ann |
| Developing customer orientation among service employees. | Business | Kelley, Scott W. |
| Expert systems in marketing: guidelines for development. (Research Note) | Business | Mentzer, John T., Gandhi, Nimish |
| Exploring the effectiveness of business gifts: a controlled field experiment. (Research Note) | Business | Beltramini, Richard F. |
| Industrial organization economics and Alderson's general theory of marketing. | Business | Priem, Richard L. |
| Is conventional debriefing adequate? An ethical issue in consumer research. (Research Note) | Business | Misra, Shekhar |
| Measuring customer satisfaction: fact and artifact. | Business | Peterson, Robert A., Wilson, William R. |
| Observational data collection methods for services marketing: an overview. | Business | Grove, Stephen J., Fisk, Raymond P. |
| Question order effects in taste testing of beverages. (Research Note) | Business | Welch, Joe L., Swift, Cathy Owens |
| Success-producer and failure-preventer marketing skills: a social learning theory interpretation. | Business | Varadarajan, P. Rajan, McKee, Daryl O., Mokwa, Michael P., Conant, Jeffery S. |
| The Behavioral Perspective Model of purchase and consumption: from consumer theory to marketing practice. | Business | Foxall, Gordon R. |
| The evaluation stage in marketing decision making. | Business | Mowen, John C., Gaeth, Gary J. |
| The influence of type of advertisement, price, and source credibility on perceived quality. | Business | Gotlieb, Jerry B., Sarel, Dan |
| The market phenomenon: an alternative theory and some metatheoretical research considerations. | Business | Samli, A. Coskun, Bahn, Kenneth D. |
| The reconciliation of humanism and positivism in the practice of consumer research: a view from the trenches. | Business | Heath, Timothy B. |
| Underlying dimensions of barriers to market entry in consumer goods markets. (Research Note) | Business | Karakaya, Fahri, Stahl, Michael J. |
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